Eight Public Relations | A PR Agency in Hong Kong

Clarity as a Competitive Advantage in the Business of Tomorrow

Thu, 30 Jul 2026 22:20:03 -0700

This is the fifth post in Eight PR's Visionary Series - The Business of Tomorrow, featuring perspectives from visionaries across industries and markets. We are grateful to Rupen Shah for agreeing to take part and contribute to this series.

Much of the conversation about the business of tomorrow focuses on technology, speed, and disruption. This is understandable. Businesses are operating in a market shaped by artificial intelligence, regulatory change, geopolitical uncertainty, and cost pressure.

Yet the more complex the commercial environment becomes, the more clients value something remarkably traditional: clarity. Clarity on risk. Clarity on price. Clarity on what truly matters. Clarity on how to reach a commercially viable outcome.

In an era where disruption is the baseline, commercial certainty carries a premium.

Information is Abundant; Judgement is Scarce

Artificial intelligence and digital tools have made information faster and easier to access than at any point in recent history. That is a genuine advantage. But access to information is not the same as knowing what to do with it.

Over two decades of advising on cross-border finance and offshore structures, I have lost count of the number of times a client arrived with a forty-page risk memo and one unanswered question: what do I actually need to worry about? Clients do not need their adviser to map out every conceivable risk in exhaustive detail; they need prioritisation.

Speed and data are only advantageous if they lead to better, more informed decisions. In a world of abundant information, the real value lies in filtering, prioritising and applying it. The business of tomorrow will not be won by those...Read More

PR Case Study: Launching an AI Identity Security Platform with Strategic Cybersecurity PR in Hong Kong

Sat, 25 Jul 2026 18:01:34 -0700

TL;DR

A global cybersecurity leader partnered with Eight PR to execute a high-impact cybersecurity PR campaign in Hong Kong at an exclusive media lunch with Tier 1 business and technology media.

By first presenting hard data, we established urgency before introducing the solution.

The campaign:

Positioned identity as the new security perimeter in the AI era
Highlighted the shift from traditional Privileged Access Management (PAM) to unified AI agent governance
Generated extensive coverage across Hong Kong’s leading enterprise tech media
Strengthened relationships with key cybersecurity media

The result: enhanced brand authority and clear thought leadership in AI-driven cybersecurity and identity governance.

A strong example of how strategic B2B tech PR in Hong Kong translates complex cybersecurity innovation into credible, high-quality media coverage.

An AI-powered cybersecurity leader protecting organisations across network, cloud, security operations and AI environments.

The Challenge

As enterprise AI adoption accelerates, identity has become the new security perimeter. However, the Hong Kong cybersecurity market is highly competitive.

The challenge was to:

Cut through market...Read More

沙特阿拉伯數碼巨擘Elm首登LEAP East香港攜國家級數碼轉型模式拓亞太市場

Sun, 05 Jul 2026 19:14:00 -0700

沙特阿拉伯數碼巨擘Elm首登LEAP East香港攜國家級數碼轉型模式拓亞太市場

【香港，2026年7月6日】沙特阿拉伯數碼解決方案領導者 Elm Company 宣布，將以「業務解決方案合作夥伴」身份參與首屆LEAP East Hong Kong 2026。相關細節將於7月8日活動開幕前夕正式公布，此舉標誌著Elm深化亞太戰略的重要一步，旨在加強與該地區政府機構、科技生態圈及企業夥伴的多邊合作。

Elm現為超過3,000萬用戶提供國家級數碼基礎設施支援，營運逾170個大型數碼專案。透過其建立及營運的政府數碼平台，公司每年處理超過20億宗數碼交易。 Elm表示，相關項目於2025年推動沙特政府數碼服務成熟度指數達86%，位居全球領先水準。

Elm業務涵蓋人工智能、數據分析、智慧城市、數碼身份及金融科技等領域，其解決方案乃透過與沙特政府長達三十年的緊密合作孕育而成，合作範疇遍及保安、醫療、交通及金融等關鍵行業。Elm已將此成功模式拓展至區內市場，包括在阿曼推動合規及檢測平台、於約旦建立國家檔案及ERP系統、協助伊拉克司法數碼轉型，以及參與敘利亞金融體系現代化。

Elm四名高層將於LEAP East多個主舞台發表演講。其中，政府產品總監Majed Al Otaibi將於7月8日中午12時至12時20分，在主舞台參與題為「Ambition at Infrastructure Scale: How Saudi Turns Digital Vision into Operational Reality」的爐邊對談。其他管理層亦將於DeepFest、Ecosystem Xchange及Orbital等舞台，分享軟件工程中的人工智能應用、新興數碼經濟增長，以及智慧與可持續城市發展等議題。

此外，Elm的投資及合作團隊將參與活動中的Tech InvestorProgram，與科技企業、機構投資者及初創公司直接交流，探討合作契機及進軍沙特市場的機會。公司透露，至今已投資逾6,000萬美元於20間企業，並完成8宗總值逾3,300萬美元的策略性收購，強調相關投資紀錄將有力支持其進一步拓展亞太區合作。

— 完 —

關於Elm Company

Elm Company 為一家於沙特證券交易所（Tadawul：7203）上市的股份公司，由公共投資基金（PIF）持有大多數股權。公司成立於1988年，現已發展為沙特領先的數碼轉型推動者，為公私營機構提供整合式數碼解決方案，涵蓋人工智能、資訊安全、智慧城市、政府數碼服務、醫療健康及數碼銀行等領域。

關於LEAP

LEAP 國際科技大會Read More

Elm to Showcase Saudi Digital Transformation Model at LEAP East Hong Kong, Eyes APAC Collaboration

Fri, 03 Jul 2026 18:04:55 -0700

Elm to Showcase Saudi Digital Transformation Model at LEAP East Hong Kong, Eyes APAC Collaboration

Hong Kong, 3 July 2026 — Saudi Arabia's Elm Company will take part in LEAP East Hong Kong 2026 as Business Solutions Partner, the company has announced, ahead of the event's opening on 8 July 2026, marking its push to deepen ties with governments, tech ecosystems and businesses across APAC.

LEAP East, taking place 8-10 July at the Hong Kong Convention and Exhibition Centre, is co-organised by Tahaluf, Saudi Arabia's Ministry of Communications and Information Technology (MCIT), with the Innovation, Technology and Industry Bureau of the Hong Kong Special Administrative Region (HKSAR) as Government Partner. The event marks the flagship technology conference's first edition outside Riyadh.

Elm powers the national digital infrastructure behind more than 30 million users, operates over 170 large-scale digital projects, and enables more than 2 billion digital transactions annually across the government platforms it builds and runs. The company's work has contributed to a national government digital service maturity index of 86 percent in 2025, among the highest globally.

The company's capabilities span artificial intelligence, data analytics, smart cities, digital identity and financial technology, developed through three decades of partnership with the Saudi government across security, health, transport, and finance. Elm has also extended the model regionally, with active engagements including compliance and inspection platforms in Oman, national archiving and ERP systems in Jordan, judicial digital transformation in Iraq, and finance sector modernisation in Syria.

بيان صحفي
للنشر الفوري

شركة «عِلم» تستعرض نموذج التحول الرقمي السعودي في معرض

LEAP East Hong Kong

وتتطلع إلى تعزيز التعاون مع منطقة آسيا والمحيط الهادئ

هونغ كونغ، 3 يوليو 2026 —

أعلنت شركة...Read More

Stop manufacturing reality. Start amplifying it.

Mon, 29 Jun 2026 19:00:53 -0700

This is the fourth post in Eight PR's Visionary Series - The Business of Tomorrow, featuring perspectives from visionaries across industries and markets. We are grateful to Tony Jones, Managing Director, Adaptive Media Partners, for agreeing to take part and contribute to this series.
There's a lot of noise around generative AI at the moment - especially synthetic images and video.
Some of it is exciting. Some of it is genuinely useful. And, let’s be honest, a lot of it is crap. Or, to use the more polite internet-age word: “slop".
We're all seeing more synthetic content in our feeds: fake people, fake stories, fake authority, fake outrage, fake news, fake hype. The volume is going up, but credibility and trust is going down.
That's the part we need to take seriously.
Because if we use AI badly, we don’t just make poor content; we undermine the relationship between the audience and the message. And the damage can be deep and long-lasting.
For Earth Day, we worked with Harry Chan, Hong Kong’s “Ghost Net Hunter”, on Lamma Island. Harry is a retired businessman, veteran scuba diver, and ocean conservation volunteer who has spent years helping to remove abandoned fishing nets, plastic waste, and marine debris from the sea.
Harry Chan, Hong Kong’s “Ghost Net Hunter”, Credit: Tony Jones
So, this is what we did. We filmed Harry for real. We captured his face, his expressions, his presence, and his natural way of speaking. We recorded his real voice. Captured his passion. We worked with a script based on Harry’s own words, and where the language was refined for clarity or fluency, it was approved by him.
Read More

[ENG/FRA] When East Meets West in the Toy Aisle: Time, Trust and Hidden Stratagems in a Cross‑Cultural Joint Venture

Thu, 28 May 2026 19:00:15 -0700

This is the third post in Eight PR's Visionary Series - The Business of Tomorrow, featuring perspectives from visionaries across industries and markets. We are grateful to Jean‑Baptiste Déal for agreeing to take part and contribute to this series. This post is in English followed by French.
If you advise clients, invest, or lead international projects, the patterns in this story may already be shaping your deals—whether you see them or not.
In 2017, I thought I had found the perfect “win‑win” deal. On one side: a successful Chinese manufacturer of wooden toys, rooted in a city famous for its woodworking tradition and already exporting worldwide. On the other side: my company in Europe, with deep knowledge of Western markets, brand building and project management.
The idea was simple: he would own and run production; I would create and lead a new brand into Europe. Together we would share the profits of a fast‑growing global toy market.
What I discovered over the next two years was that we were not just building a brand. We were colliding two very different visions of time, preparation and power: one shaped by European management thinking, the other by ancient Asian strategic wisdom.
A Textbook European Plan
From a European perspective, the project looked beautifully linear.
We began with market research in Germany, France, and the UK to understand price points, product gaps, and general expectations. A brand was created with a strong logo, clear positioning and a design style guide developed with recognised French designers. A catalogue was built that matched market demand. We invested in a series of trade shows and quickly attracted distributors; contracts were signed or under discussion in several key markets.
從左到右:Heidi Health香港代表黃榮錕; Heidi Health香港執行醫療總監曾文正醫生; 澳洲駐華大使吉思德; Heidi 亞洲區首席醫療官葉志蓁醫生;香港都會大學護理及健康學院院長黃婉霞教授; 香港貿易發展局助理總裁張詩慧;香港特別行政區引進重點企業辦公室（生命健康科技）總監; 香港都會大學副校長區啟明教授
Heidi於香港簽訂兩項合作協議藉人工智能拓展臨床服務能力
與醫思健康及香港都會大學攜手共同推進特區政府人工智能醫療政策方針
【香港，2026年5月13日】Heidi為全球病患者的護理夥伴，目前其AI工具每週處理超過270萬次診療服務，今日在香港與醫思健康（EC Healthcare）簽訂一份商業合約，同時與香港都會大學（HKMU）簽署合作諒解備忘錄。Heidi與醫思健康的合作，使其進駐香港其中一家最大型的非醫院護理服務機構，該機構年收入超過10億美元。簽署儀式於「亞洲醫療健康高峰論壇」上舉行，並在澳洲駐華大使吉思德（H.E. Scott Dewar）見證下簽署。
簽署合作協議的當下，香港正面臨發達經濟體中最嚴峻的醫生與病患者比例失衡的問題。政府數據顯示，香港每千人口僅有2.16名醫生，遠低於新加坡的2.8名及日本的2.6名。根據醫療人力資源推算，到2030年，香港醫生短缺人數將超過1,600名。
Heidi 亞洲區首席醫療官葉志蓁醫生表示：「香港臨床醫護人員面對的情況與世界其他地區無異。他們在技能與投入程度豪不遜色，甚至更勝一籌，但卻面臨時間不足、職業倦怠及生產力滯後的問題。每多一個小時用於文書工作，便少一小時用於治療病患者，而香港亦無法單靠招聘來填補服務能力不足的缺口。優質的人工智能可自然而然地消除醫療服務中的障礙。Heidi 的工具可協助醫護人員減輕臨床醫療相關的行政工作負擔，讓醫護人員能夠將釋放出的時間集中於最重要的任務——病患者護理。」
根據與醫思健康簽訂的協議，Heidi 將作為人工智能層嵌入於臨床營運網絡當中。方案將自動化處理醫療記錄、預先授權及為診斷檢驗開單，並與醫思健康的後台系統整合，以提供更流暢的病人就醫體驗。
醫思健康行政總裁呂聯煒表示：「我們評估了多個AI平台，最終選擇Heidi，因其臨床醫護人員的採用率以及工作流程深度均領先同類平台。Heidi...Read More

[ENG] The DaVinci Gourmet Barista Craft Championship 2025–26 crowns Hong Kong’s Hasting Ng as Global Champion

Tue, 19 May 2026 18:08:07 -0700

Photo Caption (Left to Right): Eloise Dubuisson, General Manager of Food Service Brands, Kerry Asia Pacific, Middle East & Africa, in Bangkok and Hasting Ng, Global Champion of the DaVinci Gourmet Barista Craft Championship Global
Hong Kong 20 May 2026 – Hong Kong’s Hasting Ng has been crowned Global Champion of the DaVinci Gourmet Barista Craft Championship 2025–26. Following an intense final at the World of Coffee Bangkok 2026, Hasting secured the title ahead of Yasmim Rodrigues Sarandy da Silva (Brazil) and Çetin Alpay Başkan (Türkiye), with a performance that perfectly captured this year’s theme, Espresso Your Flavour.
This year’s competition went beyond technical mastery to celebrate individuality through flavour, storytelling and craft. By using DaVinci Gourmet’s flavour range as their toolkit, finalists were challenged to create beverages that reflected their personal journeys and cultural roots.
“We saw more than just technical skill today; we saw identity,” said Eloise Dubuisson, General Manager, Food Service Brands, Marketing, Kerry Asia Pacific, Middle East & Africa. “Hasting, Yasmim, and Çetin proved that the future of coffee is personal, and in this championship they’ve set a new standard for beverage innovation.”
Hasting Ng impressed the judges with two distinct creations namely his “Non-Alcoholic Mulled Wine” combining Columbine Las Flores filter coffee with DaVinci Gourmet Spiced Chai and Blue Ocean syrups to build a complex, festive profile, followed by “Mango Sticky Rice”, a chilled co-fermentation espresso drink that served as a homage to Southeast Asian flavours, featuring DaVinci Gourmet Pandan and Lychee syrups.
“Winning...Read More

Press Release: SteelSeries’ Arctis Nova Pro Omni headset is a statement for the future of gaming audio

Tue, 12 May 2026 19:00:10 -0700

STEELSERIES’ ARCTIS NOVA PRO OMNI HEADSET IS A STATEMENT FOR THE FUTURE OF GAMING AUDIO: A MASTER KEY THAT UNLOCKS
HI-RES WIRELESS CERTIFIED* AUDIO AND MULTI-SYSTEM CONTROL
-Precision-engineered and expertly crafted, the Arctis Nova Pro Omni fuses the perfect blend of Hi-Res Wireless Certified Audio, multi-system OmniPlay across PC / Console / Bluetooth, and a Broadcast-Quality Microphone to deliver a new generation of Hi-Res premium gaming headphones -
- Celebrating the brand’s 25th anniversary of creating industry-defining innovations, SteelSeries expands the luxury category of gaming audio with the introduction of the Arctis Nova Pro Omni -
HONG KONG – 6 May 2026 – Today, SteelSeries, the original esports brand that fuses gaming and culture, unveils a new gaming headset engineered for audiophile-grade performance and designed for all possibilities, for all systems, all at once. Introducing the Arctis Nova Pro Omni, a new wireless, multiplatform, feature-rich instrument of control and a statement of Hi-Res fidelity.

Modern gamers expect more from their games and the overall experience–embodying everything from better graphics and sound to deeper immersion and intense action, to more engaging entertainment and social connection, to heightening challenges and a sense of mastery, to ultimately just having fun. To get these experiences, they need revolutionary advancements in technology, including next-gen consoles and...Read More

Eight Public Relations | A PR Agency in Hong Kong

Clarity as a Competitive Advantage in the Business of Tomorrow

PR Case Study: Launching an AI Identity Security Platform with Strategic Cybersecurity PR in Hong Kong

沙特阿拉伯數碼巨擘Elm首登LEAP East香港 攜國家級數碼轉型模式拓亞太市場

Elm to Showcase Saudi Digital Transformation Model at LEAP East Hong Kong, Eyes APAC Collaboration

Stop manufacturing reality. Start amplifying it.

[ENG/FRA] When East Meets West in the Toy Aisle: Time, Trust and Hidden Stratagems in a Cross‑Cultural Joint Venture

[ENG] The DaVinci Gourmet Barista Craft Championship 2025–26 crowns Hong Kong’s Hasting Ng as Global Champion

Press Release: SteelSeries’ Arctis Nova Pro Omni headset is a statement for the future of gaming audio

沙特阿拉伯數碼巨擘Elm首登LEAP East香港攜國家級數碼轉型模式拓亞太市場