Eight Public Relations | A PR Agency in Hong Kong

Jabra 引領未來溝通：新一代音頻與視像協作創新技術震撼登場

Thu, 09 Apr 2026 03:26:58 -0700

Jabra Evolve3 及 Jabra PanaCast Room Kit 進一步完善 Jabra 的完整混合辦公產品組合
專為混合工作環境而設，配備人工智能驅動的音頻及智能多鏡頭視像技術
專為商業而設，具備專業認證、安全藍牙連接及中央裝置管理功能，提供輕鬆部署、更新及高續航效能表現

【香港，2026年4月9日】 – 全球專業音頻及視像解決方案領導者 Jabra 今日推出兩款專為混合工作環境而設的重量級創新產品：Jabra Evolve3 耳機系列及 Jabra PanaCast Room Kit。兩款方案體現了 Jabra 致力打破空間限制的承諾，為無論身處個人工作室或會議室的用戶，提供無縫、一致且高效協作體驗的堅定承諾。

隨著混合辦公模式成為企業營運新常態，協作技術已深植於日常工作核心。Jabra 深知從個人專注工作到團隊會議室協作的多樣化需求，推出的全新解決方案旨在提供清晰的通訊品質、絕佳的流動性，以及靈活可擴展的部署架構，協助企業無縫接軌未來工作模式。

Jabra Evolve3 專業音頻，全面進化

作為 Jabra 迄今最先進的專業耳機系列，Jabra Evolve3 專為需頻繁往返於辦公室、居家及流動辦公的混合辦公專業人士而打造。此系列提供耳罩式（Jabra Evolve3 85）與貼耳式（Jabra Evolve3 75）兩種款式，並採用創新的隱藏式麥克風設計，外型低調簡約，同時搭載新一代智能音頻技術，為用戶帶來卓越的通訊品質。

音訊品質不佳，仍是當前專業工作者面臨的首要難題。研究指出，高達 99% 的專業人員表示，音頻質素太差會直接影響線上會議體驗；而通話品質，更是耳機使用痛點榜首¹。然而在此情況下，仍有 46% 的用戶依賴一般消費型耳機處理工作事務，此類設備往往缺乏專業通訊所需的清晰音質、配戴舒適度及兼容性，難以滿足混合辦公的需求²。

Jabra Evolve3 搭載 Jabra ClearVoice 清晰語音技術，以及基於超過 6,000...Read More

2026: On-the-Spot Media Handling Guide in Hong Kong

Tue, 07 Apr 2026 19:20:25 -0700

Welcome to our 2026 Hong Kong media handling guide.

Hong Kong has one of the most dynamic media landscapes in Asia, reflecting its position as the world’s third-ranked global financial centre and the leading hub in Asia Pacific. The city consistently ranks highly for fintech, business environment, infrastructure and reputation.

As a result, Hong Kong attracts not only a robust local media ecosystem, but also major international business and financial outlets including AP, AFP, Bloomberg, Financial Times, Reuters, CNBC and the BBC, as well as organisations such as S&P Global and Moody’s.

Locally, there is a diverse mix of Chinese- and English-language media across print, digital, television and radio, alongside influencers and online platforms. Key Chinese-language publications include Ming Pao Daily News, Oriental Daily News, Sing Tao Daily, Hong Kong Economic Times, Hong Kong Economic Journal, HK01, Wen Wei Po, RTHK and TVB. Tech-focused titles include ezone, IT Pro, PC Market, Unwire.Pro and Wepro180. On the English side, the South China Morning Post, Bloomberg, CNBC, Hong Kong Business, FutureCIO, FutureIoT and FutureCFO are essential media targets.

Cantonese is the primary spoken language for 88.2% of the population, with Putonghua and English also widely used. In practice, most journalists are bilingual or trilingual (Cantonese, Putonghua and English). Chinese-language coverage carries particular weight as it reaches audiences in both Hong Kong and southern China.

This guide is designed to help spokespersons navigate media interactions in Hong Kong confidently and...Read More

Why Most AI Governance Is Solving the Wrong Problem

Mon, 30 Mar 2026 18:00:41 -0700

This is the first post in Eight PR's Visionary Series - The Business of Tomorrow, featuring perspectives from visionaries across industries and markets. We are grateful to Sean Duca for agreeing to take part and contribute to this series.

Why Most AI Governance Is Solving the Wrong Problem

Something is quietly going wrong in how organisations are responding to AI risk, and most governance programmes are missing it entirely.

Anyone who has spent time inside large organisations responding to emerging threats will recognise the pattern. A risk is identified. A working group is formed. Consultants are engaged. A framework is produced. The framework gets presented, discussed, filed, and the organisation continues doing exactly what it was doing before.

With AI, we are watching this play out at scale, and faster than most governance machinery can handle.

The problem is not that organisations do not take AI seriously. Most do, at least rhetorically. The problem is that they have confused identifying risk with reducing it.

A risk register is not a governance posture.

A responsible AI policy document is not an architecture decision.

And a completed audit is not the same as a safer system.

This distinction matters enormously.

Risk identification produces paperwork. Risk reduction produces change in how systems are built, how decisions are made, who has authority to act, and under what conditions autonomy is extended to a machine versus reserved for a human.

Those are harder conversations. They require judgement, not just analysis. They require someone willing to say,...Read More

Infobip 推出 AgentOS 以規模化編排自主式 AI 驅動的客戶旅程

Mon, 16 Mar 2026 18:27:05 -0700

Infobip 推出 AgentOS 以規模化編排自主式 AI 驅動的客戶旅程

慶祝 Infobip 成立20週年里程碑　新平台鞏固「AI 優先客戶體驗」轉型

【香港，2026年3月17日】全球雲端通訊公司 Infobip 喜迎成立二十週年，宣布即將推出原生人工智能、全面託管解決方案 AgentOS。新平台建基於 Infobip 早前發布的 AI Agents（人工智能代理），為自主客戶通訊奠定智能基礎。AgentOS 的推出，標誌着 Infobip 從通訊平台演進至人工智能時代的智能編排層，實現戰略升級，協助企業由傳統的營銷活動與工作流程，邁向自主、以目標為本的客戶互動。

人工智能通訊模式讓企業得以實現自主客戶互動、超個人化體驗，以及跨渠道的高互動性內容。然而，要充分發揮此等優勢，人工智能代理必須能夠統一所有客戶接觸點的數據。企業雖明白消除數據孤島的重要性，但目前業界整體尚未完全就緒。由於非結構化數據普遍存在，加上內部協作障礙，現時僅有少數企業的人工智能代理項目能夠真正投入實際應用。AgentOS 正正克服了這些挑戰，協助企業安全且大規模地將人工智能落地於真實商業環境。

AgentOS 整合了 Infobip 的對話式客戶數據平台與實時旅程編排引擎，於所有原生整合渠道上，提供單向與雙向的場景化互動。該平台將市場推廣、銷售及客戶服務功能統一於一個原生人工智能架構內，連接每一個客戶接觸點，構建無縫的客戶旅程。透過告別工具各自為政的局面，企業不僅能加快執行效率，更能於客戶轉化率、滿意度及客戶終身價值等關鍵指標上，取得可量化的實質提升。

AgentOS 配備模塊化組件、MCP 接口、開放 API 及直觀的用戶界面，企業可靈活選擇快速部署、無縫整合或獨立使用。品牌可從單一應用場景着手，優化客戶體驗，其後按需要迅速擴展至其他場景。平台內置完善的安全與合規功能，確保每次互動均值得信賴，讓企業在實現自動化的同時，仍能保持全面可控。此外，自動化與分析功能相輔相成，有助推動大規模超個人化互動，並全面提升運營效率。

Infobip 創新總監 Krešo Žmak 表示：「AgentOS 作為一個智能控制層，將人工智能代理、數據、渠道及客戶意圖匯聚於一體，預測並決策每次互動的後續行動。平台依托我們的全渠道基礎架構，讓人工智能代理可於...Read More

Press Release: Eight PR Returns as Global Partner for Wiki Finance EXPO Hong Kong 2026

Mon, 09 Mar 2026 01:54:32 -0700

HONG KONG, 9 March 2026 — Eight Public Relations (Eight PR) is proud to announce its continued partnership with Wiki Finance EXPO Hong Kong 2026, Asia’s largest FinTech, forex, and crypto event, as a Global Partner for the third consecutive year.

As a leading tech PR agency in Hong Kong, Eight PR helps technology companies amplify their stories across Asia. The firm provides strategic communications for startups, SMEs, and multinational brands, combining bilingual expertise with deep industry insight to deliver measurable visibility and credibility.

“This is the third consecutive year Eight PR has partnered with Wiki Finance EXPO, and we’re excited to connect with media and explore the latest developments in fintech, Web3, digital assets, and cross-border innovation.” said Ivan Theodoulou, Founder and Managing Director of Eight PR.

Eight PR’s Hong Kong tech PR services include tech product launch PR, startup PR Hong Kong, and tech influencer marketing; all designed to connect innovative brands with media, investors, and customers. With proven results for clients, Eight PR continues to shape the conversation in Hong Kong’s technology and innovation ecosystem.

For more information about Wiki Finance EXPO Hong Kong 2026, visit here.

About Eight Public Relations

Eight PR is an innovative PR agency in Hong Kong, trusted by global brands such as Palo Alto Networks, Hong Kong Trade Development Council, NETGEAR, Dachser, K3 Legal, Charles Russell Speechlys, Skipton International, Callsign, Elliptic, The Refinery, and SteelSeries. We deliver Hong Kong public relations through impactful strategies that combine local insights...Read More

The Refinery Dialogues: From Family Offices to Cyber Shadows

Tue, 03 Mar 2026 02:00:14 -0800

As part of our ongoing partnership with The Refinery, this year’s Refinery Dialogues opened with two compelling sessions that sparked thoughtful discussion among members and guests in the evolving worlds of wealth management and cybersecurity, respectively.

January: The Rise of the Family Office with DAX Advisors

The 2026 series began on 29 January with "The Rise of the Family Office", featuring Daniel Xystus, CEO of DAX Advisors.

With more than 30 years of experience managing global hedge funds and public market strategies, Daniel offered timely insights into how family offices are transforming from private administrative structures into professional, institutional-grade investment organisations.

Daniel's conversation focused on three defining trends shaping this evolution:

The Greater China Pivot: why a growing majority of experts expect capital flows into the region;
Tech Integration: how AI and digital assets are reshaping modern investment portfolios; and
Professionalisation: the move towards engaging external expertise for governance and strategic rigour.

Designed for family office leaders, investors, and financial professionals, the session provided practical perspectives on balancing opportunity, technology, and stewardship in today’s dynamic markets.

February: Negotiating with Shadows with S-RM

On Thursday, 26 February 2026, the Dialogue series turned its attention to the cyber landscape with "Negotiating with Shadows" and achieved the largest audience yet.

Hosted by Lester Lim, Head of Cyber, and Kyle Schwaeble, Head of Incident Response...Read More

Press Release: Dachser highlights 2026 air and sea freight market outlook and Supply Chain Optimization

Mon, 16 Feb 2026 18:43:19 -0800

Hong Kong, January 26, 2026 – Dachser, a global logistics provider with over 90 years of experience, recently hosted a customer event in Bangkok, Thailand, bringing together customers and industry stakeholders to discuss the 2026 air and sea freight market outlook and the role of Supply Chain Optimization in navigating a challenging global trade environment.

The event highlighted key developments shaping international trade flows, including geopolitical tensions, evolving sourcing strategies, capacity dynamics, and cost developments across air and sea freight markets. The discussions also underscored the growing importance of structured supply chain optimization as companies adapt their logistics networks to changing market conditions.

“After several years of volatility, the air freight market is gradually moving toward a more balanced environment,” said Daniel Chua, Head of Air Freight, Air & Sea Logistics Asia Pacific at Dachser. “While demand fundamentals remain positive, careful capacity planning and realistic forecasting will be increasingly important as the market continues to normalize.”

In air freight, Dachser expects demand in 2026 to grow at a single-digit rate, supported by moderate capacity expansion and a normalization of rate patterns. While stable yields are anticipated, growth will continue to be driven by e-commerce, electronics – particularly AI-related components – and pharmaceuticals, alongside a structural shift of trade lanes toward Southeast Asia.

In sea freight, Dachser expects global demand growth to slow below three percent in 2026, despite continued strength in intra-Asia trade and Asia-Europe volumes. While fleet growth remains significant, supply and demand are relatively balanced, supported by blank sailings and vessel scrapping.

Freight rates are expected to stabilize into early 2026, although uncertainty...Read More

PR Case Study: Palo Alto Networks - Predictions 2026 and Chinese New Year Media Lunch

Sun, 08 Feb 2026 18:26:02 -0800

The Client
Palo Alto Networks, the global AI and cybersecurity leader, is trusted by more than 70,000 organisations worldwide and provides comprehensive AI-powered security solutions across network, cloud, security operations and AI.

The Challenge
As enterprises accelerate adoption of AI-driven technologies, Palo Alto Networks sought to reinforce its position as a trusted authority on the future of cybersecurity in Hong Kong and needed a clear, credible platform to share its 2026 cybersecurity predictions while maintaining strong relationships with key technology and business media.

Objectives
- Launch Palo Alto Networks’ 2026 Cybersecurity Predictions that resonates

- Engage senior journalists in meaningful discussions ahead of the Lunar New Year, strengthening long-term media relationships.

Our Approach
Eight PR planned and delivered a media lunch designed to balance thought leadership with relationship building.

Hosted at The Refinery, a private member’s club in Taikoo Place (and also a client), the event brought together leading Tier 1 enterprise technology journalists in a relaxed setting that encouraged open dialogue.

The briefing was led by Palo Alto Network’s Wickie Fung, Managing Director, Hong Kong and Greater Bay Area, who presented the predictions in Cantonese,...Read More

The Connection: January 2026

Fri, 06 Feb 2026 07:23:10 -0800

Welcome to The Connection volume 2!

In this edition, we share the latest happenings from the Eight PR team over the past couple of months.

We kick off with the news about our new client wins, then move into client events for Dachser, Palo Alto Networks and The Refinery. We also take an indepth look at the business of events with a focus on Hong Kong together with some research.

You can check out The Connection below and on the web here.

We’d love to hear from you!

If you're looking to elevate your brand through innovative bilingual PR strategies or want to discuss how we can help you achieve your goals, get in touch!

📧 info@eightpr.com
📞 Call/WhatsApp +852 9186 2984

About Eight PR

Eight PR is an innovative PR agency in Hong Kong, trusted by global brands such as Palo Alto Networks, Hong Kong Trade Development Council, NETGEAR, Dachser, K3 Legal, Charles Russell Speechlys, Skipton International, Callsign, Elliptic, The Refinery, and SteelSeries. We deliver bilingual public relations through impactful strategies that combine local insights with global reach, helping businesses connect with their audiences and amplify their presence.

Palo Alto Networks 2026 年預測保護新型 AI 經濟的六大趨勢

2026 年將成為「防禦者之年」，自主式人工智能防禦體系成為對抗 AI 驅動的身份認證攻擊、數據投毒及量子風險的唯一途徑

2026 年 1 月 22 日｜香港】Palo Alto Networks（納斯達克代號：PANW）作為全球網絡安全領導者，今日發布「AI經濟六大預測：2026年網絡安全新法則」，預料今年 AI經濟將迎來革命性大躍進。這種以AI為原生驅動的，全新全球化經濟模式，在大幅提升生產力與營運效率的同時，也帶來了風險格局的劇烈轉變。2026年，自主式AI代理將徹底改寫企業營運模式，為身份驗證、安全管理中心（SOC）、量子運算、數據安全及瀏覽器，五大領域揭開重大變革序幕。

Palo Alto Networks 早前預測，鑑於供應鏈漏洞及攻擊者的速度與複雜性不斷升級，導致大規模數據洩露事件頻發，2025 年被視為「顛覆之年」。此預測已獲證實——據Unit 42® 調查顯示，去年高達 84% 的重大網絡安全事故均造成業務停擺、聲譽受損或經濟損失。展望 2026 年，我們將邁向「防禦者之年」，AI 驅動的防禦系統將扭轉攻防天秤，大幅縮短應對時間、降低防護複雜程度並提升網絡可視性，實現對網絡攻擊的快速反制。

Palo Alto Networks...Read More