What Is The Canton Fair?

The official name is the China Import and Export Fair and is China's largest trade fair and one of the largest in the world

· Public Relations,APAC PR


Trade shows in Asia are a significant part of the business landscape, offering valuable opportunities for companies to showcase their products, network with potential partners, and stay up-to-date with industry trends. 

These shows provide a boon for exhibitors looking to promote their company, products and solutions. 

China remains the dominant player in the Asian trade show market, accounting for 58% of the total exhibition space sold globally pre-COVID. 

Hong Kong is another major hub for trade shows in Asia, hosting hundreds of events across various industries, including electronics, medical equipment, fashion, technology, books, toys, transport, infrastructure, smart 'X', and more.

These events attract exhibitors and visitors from around the world, providing excellent platforms for businesses to expand their reach in the Asian market.

The Famous Canton Fair

Also known as the China Import and Export Fair (www.cief.cantonfair.org), The Canton Fair is the largest trade fair in China and one of the largest in the world. 

Here are some bite sized facts:

- Held since 1957, The Canton Fair is the oldest and most representative trade fair in China.

- Co-hosted by China's Ministry of Commerce and the Guangdong provincial government, serving as an important platform for China's foreign trade and economic development.

- Held biannually in Guangzhou, China, with a spring and autumn session.

- A whopping 25,000 exhibitors attend from China and around the world across 16 categories.

- Exhibition categories include electronics, machinery, consumer goods, textiles, office furniture and more.

- More than 200,000 visitors attend each year from 213 countries and regions.

- The Fair is so big it's divided into three phases with each lasting 5 days and focusing on different product categories.

  • Phase 1 covers consumer electronics, household electrical appliances, machinery equipment
  • Phase 2 covers optical instruments, household items, gifts and premiums
  • Phase 3 covers office supplies, textiles, sports, recreation and travel products

    This is just the tip of the iceberg; check out the website for more.

- Attending the fair provides businesses the opportunity to connect with suppliers, discover new products, negotiate better deals, and explore new business opportunities.


While the spring session has taken place already, there's always the autumn with dates to be confirmed at the time of writing.

If you are planning to attend as an exhibitor and want to promote your products and services, we can help! Contact us at eight@eightpr.com and let's have a chat.

About Eight PR

At Eight PR, we have the expertise and experience to develop customized strategies tailored to you and your firm's specific needs with the objectives of building trust, helping you attract new clients, and establish your brand as a credible authority.

Contact us today at eight@eightpr.com to learn more about how we can help enhance your profile in Hong Kong and the Asia Pacific region and take it to the next level.