The 7 Most Common Mistakes Found On Business Websites
1) No obvious purpose
2) Not designing the site for your audience
3) Inaccurate information
4) Not mobile friendly
5) No clear call to action
6) Walls of Text
7) No reason to stick around
Your website is your most important marketing asset. It’s the first impression potential customers have of you, and it’s where they go to learn more about what you do and how to contact you. So it’s important to make sure your website is doing its job effectively.
Unfortunately, many businesses make common mistakes that can ruin their website’s effectiveness. In this blog post, we’ll discuss the seven biggest mistakes businesses make on their websites.
Let’s dig into those mistakes.
1) No Obvious Purpose
Every website should have an obvious purpose that aligns with the overall goals of the business. Without an obvious purpose, your website will confuse and be ineffective.
2) Not For Your Audience
It’s important to know who you’re trying to reach with your website so you can design it accordingly. Therefore, the opening message is vital in conveying instant understanding and relevancy.
3) Inaccurate Information
Your website should always be up-to-date with the latest information about your products, services, and contact details. If your website is out of date, potential customers will go elsewhere. Worse, if prices on your site are lower than those quoted, customers may think you are being dishonest.
4) Not Mobile Friendly
A website not mobile friendly is akin to a shop with the door open but the shutters down. If not optimised for mobile, you’re missing out on a vast swathe of potential customers. By making it hard to access your site by mobile, you’re also making it difficult for them to use your site once they’ve found it.
5) No Clear Call To Action (CTA)
Your website should have a clear call to action that tells visitors what you want them to do. Without a clear call toaction (CTA), your website will be ineffective. A call to action might be aphone number to call, an email to contact, or a form to fill out and needs to be obvious on the top half of the front page.
6) Walls of Text
The sixth mistake businesses make is having walls of text on their websites. No one wants to read an enormous block of justified text, especially on a website. Keep your paragraphs short, leftjustified, and to the point. Use bullet points where possible and use images and infographics to break up the text and add visual interest.
7) No Reason to Stick Around
Your website should give visitors a reason to stick around. Add blog posts, news, and other content to keep them coming back for more.
Website As A Business
Perhaps the biggest mistake businesses make is not treating their website as a business by giving it the same attention as any other part of the business including budget, staffing and other resources. The website is a selling, communication and lead generation tool all rolledinto one.
Just like a Facebook or LinkedIn company page, resources need to be allocated to keep it up-to-date with the latest information, offers, products, and services. If you don't have the time orresources to do this, then you need to outsource it to someone who does.
A website is the modern version of a company brochure. It's there to communicate who you are, what you do and why someone should care. If your website is ineffective, it will reflect poorly on your business.
Websites are a critical part of doing business in the 21st century. By avoiding these common mistakes, you can ensure your site is effective and helping your business grow.
Thanks for reading!
Eight Public Relations is a PR consultancybased in Hong Kong that can help you enhance your profile and become morevisible in the media through media relations, branded content, corporate reputation, thought leadership programmes, and digital communications.
If you’re looking for help with your website, Eight Public Relations is the right choice.
We offer a comprehensive audit that covers everything from your site’s design and user experience to SEO. We can help create compelling content that engages your audience and project manage the entire process.
Contact us at eight@eightpr.com for a free consultation on your website project.