What Is Open Remit PR?
An open remit in PR grants firms the freedom to pursue comprehensive and quality coverage across all facets of a company, ensuring that every aspect of the business receives the attention it deserves.
Mainstream media offer broad opportunities; if a business interview is declined, there’s still potential for coverage in tech, education, lifestyle, or other relevant sectors.
This flexibility allows PR professionals to explore diverse angles, tailoring messages to fit various audiences and platforms.
Why an Open Remit Matters
1. Creative Freedom: An open PR remit gives teams the ability to brainstorm innovative ideas that resonate with different target audiences.
2. Broader Reach: An open remit enables the exploration of various media channels. Whether it’s podcasts, blogs, or trade publications, the potential to reach untapped markets increases significantly.
3. Building Relationships: This is an important aspect of PR and when there is freedom to engage across sectors, connections can be cultivated with diverse media outlets and journalists.
4. Learning: An open remit also fosters the PR team's understanding of the company. By developing angles, pitching ideas, and securing coverage, the team gains valuable insights into the client's business.
5. Dynamic Storytelling: Companies often have many stories with multiple layers to tell. With an open remit, different aspects of a business can be highlighted, presenting it positively across a wide spectrum of media.
For example, a logistics company might have several compelling angles and narratives, including:
- Innovative Operational Technology: Showcasing how the company uses AI and automation to streamline processes and improve efficiency. Example Media: Tech and Logistics.
- Sustainability Initiatives: Highlighting efforts to reduce carbon footprints, such as implementing green logistics practices or using electric vehicles.Example Media: Green, Auto, Logistics.
- Community Engagement: Sharing stories about partnerships with local organizations, volunteer efforts by employees, or contributions to disaster relief can enhance the company’s image as a responsible corporate citizen.Example Media: General News.
Note, often companies choose not to publicise their community efforts, giving the option for internal communications such as newsletters, town halls, etc. - Employees: Featuring personal stories of employees who have risen through the ranks or contributed to meaningful projects can humanise the brand and engage audiences on a personal level.Example Media: Socials and General.
- Global Impact: Discussing how the company adapts to different markets around the world, including cultural considerations and logistics challenges, can appeal to a broader global audience.Example Media: Business, Marketing, and Logistics
4 Practical Tips for Implementing a PR Open Remit
- Set Clear Goals: While an open remit allows for flexibility, there still needs to be clear objectives and a definition of what success looks like.
- Encourage Collaboration: Collaboration can lead to discovering fresh stories and insights that may have otherwise been overlooked.
- Monitor Trends: Identifying trends can be leveraged for maximum impact and even leveraging SEO techniques to find PR opportunities.
- Evaluate Performance: Regularly assess the effectiveness of your PR efforts.
An open PR remit encourages creative thinking and maximises the potential for impactful storytelling.
By embracing this approach, businesses ensure they are not only heard but also remembered in a crowded media landscape.
This strategy can effectively draw attention to underperforming areas or generate increased coverage for popular products.
We are firm believers that success breeds success and this is true for open remit PR programmes and it can become a competition to find an opportunity to succeed with even the toughest topics.
Ready to explore how an open remit PR programme can elevate your brand?
Whether you’re curious about our approach or just want to chat about your PR needs, we’d love to connect.
At Eight PR, we offer flexible pricing options tailored to your goals, ensuring you get the best value for your investment.
Reach out today to discuss how we can help you stand out in the media landscape in Hong Kong and across the Asia Pacific region.
About Eight PR (www.eightpr.com)
Eight Public Relations is a PR agency in Hong Kong offering tailored, innovative strategies to enhance client reputations, drive growth opportunities, and establish brands. This includes public relations, media relations, analyst relations, compelling content creation, and leveraging our global B2B network.
We are a supporting partner for the upcoming Wiki Finance Expo in Hong Kong. We were proud to be the only public relations firm to sponsor a booth at ReThink, and we are a two-time showcase sponsor at Fintech Week Hong Kong.