A strong public relations strategy involves creating and publishing content that helps you build trust and credibility with your customers and prospects. But creating high-quality content takes time and effort, and it’s not always easy to find the right words.
That’s where content writing services come in to engage your audience and help you build trust and credibility.
Content is a fundamental way you communicate with your customers and prospects, and it can help you build trust and credibility. But creating high-quality content takes time and effort, and it’s not always easy to find the right words.
The content you will share governs decisions regarding which social media platforms to be on, what website design you should have, or communication channels to use. If your website is just one or multiple pages, the importance of having excellent copywriting is even more crucial.
The content creation playbook is vast and varied, and includes:-
- Blog posts
- Photo captions and one-word photo captions
- LinkedIn profiles and pages
- Instagram caption services
- Email marketing content
- Social media posts
- Press releases
- Video scripts
- eBooks
- How to guides
- Corporate brochures
- Visual content (infographics, video)
The list is endless
Content on an Industrial Scale
People are consuming content like never before and we are literally in content-aggedon.
Take, for example, book sales in the U.S. In 2021, 825.7 million units were sold, up from 757.9 million the previous year (which saw an increase of 8.2% over 2019).
Currently, there are 1.14 billion websites in the world and 252,000 new websites are created every single day; that’s 3 every second.
As for actual content, every second sees 12 minutes of audio uploaded to SoundCloud, 46 tracks go up on Spotify by artists and labels, bloggers publish 116 posts, creators post 500 videos on YouTube, 1,099 new posts are published on Instagram, and 4,056 new photos appear on Facebook.
Every. Single. Second.
This shows content is both being created and consumed on an industrial scale.
The Battle for Eyeballs and Eardrums
The competition for eyeballs and eardrums is only going to intensify as content creation and marketing supply and demand increases. Added to this is a recent announcement by Google on how results will be served for every search.
Considering Google accounts for over 90% of all Internet searches, this is ultra-important information.
In their own words, this is the crux of what Google announced:
“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made by, and for, people.
For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique, authentic information, so you’re more likely to read something you haven’t seen before.”
Simply put, if you want your content to rank higher on Google search, it needs to be high quality and helpful. Helpful is in, clickbait is out. [Well, it’s still there, just not ranking like it did before.]
Be Original
Outsourcing content creation services is a great way to get high-quality, original content without having to worry about the time and effort it takes to create it yourself. By outsourcing, you can get content that is well-written, relevant to your audience, and tailored to your specific needs.
Being ranked high on Google search is nice, but it’s not the only reason for creating content. In fact, content helps:
- build trust and credibility
- establish your brand in your industry
- generate leads and sale
- creates a community of engaged customers and followers
- improves customer retention
- drives traffic to your website
Content Repurposing
An original piece of content, say a blog post, can be repurposed for different channels and audiences. For example, you can use the same blog post on your website as a video explainer on YouTube, on social media, or an email newsletter. This allows you to get the most out of your content and saves you time in the long run.
Content Refresh
Over time, your website’s content can become outdated. This is especially true if you have a blog or resource section on your site. When this happens, your website can turn into a digital ghost town, which can hurt your reputation.
Website stickiness, or the ability to keep people on your website, is important for several reasons. The longer someone stays on your site, the more likely they are to engage with your brand.
Updating and revising existing content helps breathe new life into any website.
B2B Content Marketing
Blogging, podcasting, enewsletters, ebooks, PowerPoint, webinars, and infographics are all designed to generate leads, build relationships, inform potential customers, establish authority (thought leadership) and trust.
Content writing services are more important than ever, especially for small businesses and startups. By outsourcing content creation, you can focus on other areas of your business while still getting the quality content you need and make it work for you across multi channels and for multi purposes.
At Eight Public Relations, we have experience in writing blog posts, press releases, thought leadership articles, newsletters, and more. Get in touch with us at www.eightpr.com or eight@eightpr.com for a chat about your content writing requirements.
Eight Public Relations is a PR agency in Hong Kong. We help technology and legal clients enhance their profile through public relations, media relations, content development, corporate reputation, thought leadership programmes, and digital communications.