BlueSky Blossoms
BlueSky was originally launched as a project by Jack Dorsey, a co-founder of Twitter, in 2019 before becoming a separate entity completely in 2021 and has gained considerable traction in the last couple of weeks, crossing the 20 million user mark over the weekend.
Previously an invitation-only platform, BlueSky is now open to all and has the same look and feel of Twitter ten years ago although there are added features.
These features include the quite nifty selected handle being a web page and the ability to use your own website as your handle, meaning that it's verified. Verification is made by adding a TXT record to your website's DNS. Here's how.
Another significant feature to help you follow accounts are Starter Packs. Look for the category through the search function, and click follow all. Hey Presto! All accounts are followed.
We first signed up to Twitter in 2009 and found the site to be useful for tracking breaking stories, learning what journalists covered and were writing about. It was also possible to add your Twitter feed to your website.
With BlueSky being new and shiny, without ads and a content moderation team, plus the ability to register and verify your own handle, the overall look and feel gives us hope for the future.
Currently, BlueSky has gained considerable attraction in the U.S. and UK - we seem to be the only PR agency in the Asia Pacific region on it.
Should you be on it? Well, 20 million users is small in comparison with other social media sites, and the very least brands should do is register their names on BlueSky.
All accounts are @YOURNAME.bsky.social and ours, after verification, is @eightpr.com
Eight Public Relations is a PR agency in Hong Kong, specialising in law firm, technology, and wealth management public relations. Utilising a power PR model and offering fractional PR services, we develop tailored, innovative strategies to enhance client reputations, drive growth opportunities, and establish brands. Our approach includes media relations, executive profiling, compelling content creation, and leveraging our global B2B network.
Eight PR was the only public relations firm to sponsor a showcase booth at ReThink 2023, Hong Kong's best attended and most ambitious business event for sustainable development. We were also a showcase sponsor at Fintech Week Hong Kong in 2021 and 2022.