We are big fans of experimentation.

First and foremost, experimentation allows us to better understand the ever-changing communications landscape.

Second, it allows us to keep our fingers on the pulse of new technologies in the PR world.

And third, experimentation simply allows us to have fun! We get to be creative, satisfy our curiosity, and, with a little investment, we can explore technologies that may have an internal or external benefit for us or, more importantly, our clients.

We don't have a big R&D or technology budget. This means we need to research and test new things on our own and that's where experimentation comes in. By trying new things, we can learn about the potential of new technologies and how they can be used in public relations.

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Of course, experimentation isn't without its risks. We may not always get the results we want, and we may sometimes make mistakes, but experimentation is essential to keeping our skills sharp, our minds open, and our clients ahead of the curve.

We often find ourselves saying, 'If you don't try it, how do you know?' This has served us well so far, and we hope it will continue to do so in the future.


We are a PR consultancy based in Hong Kong. We help technology and legal clients enhance their profile and become more visible in the media and on the web through media relations, branded content, corporate reputation, thought leadership programmes, and digital communications.

If you're looking for or want to discuss your public relations in Hong Kong / Asia Pacific, please contact eight@eightpr.com