If your business leverages artificial intelligence or integrates AI into its products and services, and you are yet to expand into Asia, Hong Kong's dynamic business environment and strategic position make it the ideal starting point for your AI PR endeavours.
Why?
Unique Location, Diverse Advantages
Because Hong Kong is at the centre of Asia, has strong infrastructure, is a hub for technology and innovation and, importantly, the diverse business environment offers business growth opportunities.
Hong Kong's media scene is just as diverse, with outlets providing a platform for reaching both local, regional and international audiences.
This allows for effective communication of AI-related developments and initiatives to further enhance the appeal of Hong Kong as the prime location.
Hong Kong and the region's increasing focus on AI and technology, companies entering the market now have the advantage of shaping the narrative and setting the standard for AI adoption and innovation in Hong Kong and the region.
Challenges
Right now, there is a widespread problem with AI and its industry agnostic.
The challenge with AI lies in the sheer abundance of AI-powered tools available, and the rapid pace at which the market is evolving, making it exceedingly difficult for businesses and individuals to know which are the tools they need. And to stay abreast of all the latest advancements in AI technology.
For us, every day, we get 4-5 AI focused newsletters in our inbox about the newest AI developments and picking up information from local media, Google, Reddit, and from various communities on X and Facebook. It's exciting, and the market is moving so fast.
Establishing An AI Brand Presence
Amidst the deluge of news surrounding artificial intelligence, the abundance of tools, and the relentless drive of Big Tech, smaller firms may find themselves overshadowed and drowned out by the noise.
However, breaking through this AI fog and establishing a leading position is currently more achievable in 2024 than it will be 18 months from now when those offering enterprise AI powered products and solutions will be well entrenched.
The strategy to establish a presence in Hong Kong / Asia is:
- Build the Foundation
- Cultivate Media
- Build Momentum
- Cultivate Multilingual Media Coverage
- Press Releases
- Interviews
- Byline Articles
- Content Marketing
- Trade Show Participation
- Events
- Performance Tracking
- Programme Tailoring For Other Markets
How Do We Do It?
We specialize in crafting compelling narratives that deeply resonate with your audience and drives tangible outcomes.
Through thought provoking quality content, including articles, insightful blog posts, and press releases, we enhance visibility and authority, ultimately boosting your profile, initiatives, and products.
Who Choose Eight PR?
While we anticipate that other PR firms may create dedicated practices to serve AI enterprises or products, our portfolio already includes experience working with clients who have integrated AI into their offerings.
Clients like the Hong Kong Trade Development Council and their AI-powered platform Click2Match business matching system. Or, Palo Alto Networks and their comprehensive collection of advanced, AI-powered solutions designed for the Security Operations Center (SOC).
At Eight PR, we go beyond offering PR services; we serve as strategic allies, delivering concrete outcomes by leveraging our in-depth grasp of the local market and a comprehensive communications approach.
Our commitment to cooperation and openness means that choosing Eight PR grants you access to expertise, originality, and forward thinking, setting us apart within the industry.
Whether you are looking to expand overseas, or are already in the region and want to enhance your brand's prominence, connect with your audience, and establish a robust media presence, consider teaming up with us.
Eight Public Relations is a reputable PR agency in Hong Kong, helping clients to stand out from the competition.
From media relations to content development, corporate reputation management to thought leadership programmes, and digital communications, we’ve got you covered. Our goal is simple: to empower your business with all things PR and help you achieve your goals.
Email: eight@eightpr.com or Tel/WhatsApp: +852 9186 2984
***Check out our new Instagram account Ai8_public_relations where we channel our passion for AI enabled text-to-images.