In the mid-1990s, the band's manager was frustrated that their official website wasn't appearing high enough in search engine results.
This was solved by strategically using relevant keywords and the band's official website was able to boost its search engine ranking and appear higher in search results for the keyword "Jefferson Starship".
Keywords - A Brief History
There now follows a brief intermission as we present a brief history of keywords and a look into the future.
Enter Player 1
The concept of keywords traces back to the early days of the internet. In the beginning, keywords were merely tags used to help categorize and identify web pages and, as search engines matured, keywords began to play a more significant role.
In 1998, Google introduced the concept of link analysis to analyze keywords on a page and finding related sites that linked to it. This started the era of keyword dominance.
During the early years of search engine optimization (SEO), all that mattered was stuffing keywords into content regardless of whether these were relevant or useful to the content.
However, as technology advanced, search algorithms became far more complex. Today, there are many ways in which search engines analyze how to rank websites; keywords remain an essential aspect.
Most voice searches today are long-tail, conversational queries. Keywords are no longer single, short words or phrases. Hence, tailoring keywords to suit voice search is a must for any website that wants to improve its online visibility.
As times change, so must your digital marketing strategy. Keeping up to date with the latest trends and advancements is the only way to achieve success in the digital landscape. With the right keywords and strategy, your website can earn the online visibility it deserves.
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