Imagine stepping into the Hong Kong Exhibition & Convention Centre, surrounded by over 6,000 like-minded individuals, all buzzing with excitement.
The air is charged with conversations about net-zero emissions, ESG strategies, and the future of our planet, as well as the role that businesses play in creating a sustainable future.
This will be the scene at the 4th edition of ReThink HK, the Sustainable Business Forum & Solutions Expo taking place from September 14th to 15th, 2023
Over the two days, there will be 48 workshops, 6 global keynotes, 7 themed theatres, and the chance to explore over 250 sustainable solutions.
Occupying SU12 will be the team from Eight Public Relations; the only PR agency to be a sponsor at this year's event. We are all looking forward to learning about the world of sustainability.
Jargon Busting
As we become more aware of the impact our actions have on the environment, the world of sustainability has exploded with buzzwords and jargon.
Well, we're here to help!
In this blog, we'll break down the most common terms and concepts in the world of sustainability to help you make sense of it all.
The Green Directory
Green Belt is an area of land around a city or town that is protected from development. This can help to preserve natural habitats and improve air quality.
Green Blushing is used to describe the practice of companies making superficial changes to their products or policies in order to appear more environmentally friendly, without actually making any significant changes.
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Green Building is the practice of designing, constructing,and operating buildings that are environmentally friendly. This can include using sustainable materials, reducing energy consumption, and minimizing waste.
Green Chemistry is the study of chemical processes that reduce or eliminate the use or generation of hazardous substances. This can include using renewable feedstocks, developing safer chemicals, and using more efficient processes.
Green Energy is produced using a method and from a source that causes no harm to the natural environment. Green energy sources includesolar, wind, and hydroelectric power
Green Finance is used to describe financial products and services that are marketed as being environmentally friendly. This can include investments in renewable energy, green bonds, and carbon offsets.
Green Growth is used to describe economic growth that is environmentally sustainable. This can include investing in renewable energy, green infrastructure, and sustainable agriculture.
Green Hushing is used to describe the practice of companies suppressing or discrediting negative information about their environmental practices. This can be done through a variety of means, such as threatening lawsuits, paying off journalists, or hiring PR firms to spin negative stories.
Green Initiatives are actions taken by individuals,organizations, or governments to reduce their impact on the environment and promote sustainability.
Green Investing is a form of socially responsible investmentwhere investments are made in companies that support or provide environmentally friendly products and practices
Green Living is a lifestyle that prioritizes environmentally friendly practices, such as reducing waste, using renewable energy sources, and sourcing food locally
Green Marketing is the practice of marketing products or services in a way that emphasizes their environmental benefits. This can include using eco-friendly packaging, making environmental claims, or supporting environmental causes.
Green Mortgage is a type of mortgage that is offered by some lenders at a lower interest rate to borrowers who agree to make energy-efficient improvements to their homes.
Green Tech is an umbrella term that describes the use of technology and science to create products and services that are environmentallyfriendly.
Green Travel refers to travel that is environmentally friendly and sustainable
Greenhouse Gas Emissions are the amount of greenhouse gases released into the atmosphere by human activities. This can be calculated by measuring the amount of carbon dioxide, methane, and nitrous oxide emitted directly and indirectly.
Greenhouse Gas Reduction is the process of reducing the amount of greenhouse gases released into the atmosphere by human activities. This can be done through a variety of means, such as using renewable energy, energy efficiency, and sustainable agriculture.
Greenhouse Gases are those that trap heat in the atmosphere, causing the planet to warm. The most common greenhouse gases are carbon dioxide, methane, and nitrous oxide.
Greenwashing is the act of misleading consumers into believing that a company's products or policies are more environmentally friendly than they actually are. This can be done through a variety of means, such as false or misleading advertising, greenwashing claims on packaging, or
greenwashing marketing campaigns.
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'Green' has become an umbrella term for all things eco-friendly and sustainable.
Whether it's designing environmentally friendly buildings or investing in renewable energy, even small steps towards sustainability can make a big impact.
Hopefully, this blog has provided some insight into the various aspects of 'green' and the importance of their implementation.
About Eight PR (www.eightpr.com)
Eight PR is a PR agency in Hong Kong specialising in technology, financial services, and legal sectors.
From media relations to content development, corporate reputation management to thought leadership programmes, and digital communications, we've got you covered. Our goal is simple: to empower your business with all things PR and help you succeed.
Email: Eight@eightpr.com