With the advancement of artificial intelligence, algorithms are now capable of producing written content that appears to be seamless and polished.
AI content writing tools are marketed as 'writing assistants' rather than 'replacing human jobs with robots who can deliver word-perfect prose yet void of nuance and bypassing the ability to express humour and creativity'.
This market used to be populated with very few tools but since OpenAI's ChatGPT barrelled into the world, AI writing tools have become widespread.
AI and Search Engines
If you have ever watched SEO experts (we have) on YouTube, read posts in Facebook and X niche AI groups (yes, that's our hand up again), then there's a Google post which is often quoted on content generated by AI.
And here it is:
Google's ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.
Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.
We decided to put together an infographic about 11 signs content was written by AI. This also includes words highlighted in the Reddit r/ChatGPTPro thread about words commonly produced by ChatGPT.
For example, 'delve'. This is not a common word and yet, we have seen countless X threads, Instagram captions, LinkedIn posts, and blog posts using the word. Not just once or twice but A LOT.
It's like spotting a rare car in the street and then seeing several more throughout the day because the brain is tuned in to subconciously spot the unusual.
Of course, you may use the word 'delve' or any other word noted in the Reddit thread yet the more an unusual word, emoji, hashtag crops up, then it's more likely to be a sign of AI produced content.
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