Public relations is a field that can be confusing to many and this article hopes to clarify some misconceptions and offer some examples of how great public relations can increase your business.
PR can be defined as activities that make one or an organization socially desirable and has become increasingly important in today's society with the rise of social media and globalization.
Public Relations is one of the most powerful tools at any company's disposal, but it is often overlooked in favour of other marketing strategies. However, public relations can go a long way to help build up buzz for a product or service, and manage customer expectations and boost employee morale.
There are many different ways that public relations can be used to drive business. The examples below illustrate the power of PR and how it can be integrated into any company's marketing strategy.
1. Increase the Company’s Reach
Public relations helps you to get noticed by the general public. This will result in increased visibility and awareness thereby boosting your company’s reach. Publicity is especially important for startups or for companies in competition-saturated market sectors, which may not have any other way to build their name in the market without publicity support.
2. Brand Awareness
Public relations can help people remember you and your company better than other companies that they see every day on television or at their doorstep. The best way to do this is through social media, events, or other marketing channels that will leave lasting impressions on people about your brand. Once you establish a strong brand identity, it becomes easier for others to associate the industry sector or practice with your company.
A company that hires an agency will have more time to focus on other aspects of their company since they don't need to handle their own PR.
4. Revenue Growth
The right publicity campaign can help your company grow its revenue by finding new customers who are looking for what you offer, but were unable to find it before.
5. Brand Promotion
Public relations is a critical part of any company's marketing strategy. Many purchasing decisions are based on word-of-mouth recommendations from friends and family. This means the quality and frequency of your PR efforts will have a direct impact on the success of your marketing campaign.
6. New Customer Potential
Publicity can be reached to a large audience all around the world. The right PR strategy can keep your business in the spotlight and help you reach out tonew customers.
7. Broad Audiences
Public relations agencies’ work is not just limited to representing clientsin the media. They also help them build relationships with their audiences, stakeholders and investors.
In conclusion, public relations is a powerful tool for business growth. It can propel your company to the top of Google search results, improve employee morale, help you win new clients, gain the attention of the media, and even improve your bottomline.