Video, just like any other type of media, is a great way to get your brand and message out to a mass audience. Creating a video is a lot easier than you may think and can be edited and posted by anyone with a phone.
You can promote from short and simple videos to long and in-depth features. Video can promote brands and inform others of the company, product or service that they are interested in.
All the popular social media platforms are making it easier and easier for people to produce and post video content. People and brands are using it to express themselves and their thoughts creatively for content such as tutorials, product demonstrations, and interviews.
There are many ways that video can be more engaging than text-based content, such as
1) It stimulates six senses rather than one - sight, sound, touch, taste, smell and hearing;
2) It provides the viewer with a better understanding of the subject;
3) It is easier to build an emotional connection with viewers through video content
A video production sounds like an expensive exercise and is when considering the venue rental, equipment, audio, editing, scripting, talent hire and more. The results, though, speak for themselves.
Ona smaller scale, even shooting on a phone, video production can be an overwhelming task to take on. With so many things to consider, it's hard to know where to start.
But, there are a few tips you should keep in mind when planning out your video shoot.
First, you should have a plan before you go into production. Knowing what kind of video you want and the message that you are trying to portray will help you better execute the production process.
After this step, try to think about the equipment that you will need for your shoot. It doesn't have to be expensive equipment, but the output should look clean and professional. You just want something that is going to produce quality footage with the least amount of fuss possible.
Remember to get some branding in the frame somewhere subtle. Even if this is the logo colour. Perhaps a roll up banner in the background. Not over the top, otherwise it becomes too sales-y.
Scripting out what you intend to say is also important because this will help remove ums and ahs. This will also provide an opportunity to review the flow.
Then rehearse what you want to say before the shoot and try to come across as someone not reading something out, otherwise it sounds wooden and people will switch off. If you are using a desktop to shoot a video (make sure you do a quality test check beforehand), stick notes on the side to remind you of important stats or messages.
Try to avoid:
1) Not identifying a specific audience.
2) Producing a video with long-form content.
3) Making an unappealing thumbnail or title.
4) Not having one key message.
5) Not telling people where they can find further information
Visual content is more engaging than text-based content; however, it must be crafted in a manner that makes it easy for viewers to process the information they are viewing.
The visual information must be inline with the viewer's expectation of how it should look in order to receive the most attention. Yet video isn't always the best format for conveying information; In both social media and educational setting, text is faster and easier to process.