The business world is a competitive place, and in order to stay ahead of the curve, companies need to be strategic in their approach. Public relations can help a company grow by increasing awareness of their brand and products, building relationships with key stakeholders, and creating a positive public image.
As a PR agency in Hong Kong, Eight Public Relations helps companies accelerate their growth and reach new heights using public relations.
Here are eight (of many) ways PR can help your company.
1. PR Can Help Build Authority and Trust
If you are just starting out or operate in a business where there is stiff competition and it’s hard to get traction, public relations may just be the solution you’re looking for. PR can help build authority and trust for your startup by getting your company’s name out there in a positive light and generating media coverage.
Like a company’s employees being a valuable asset, so too is its reputation. Good PR can help to improve a company’s reputation by promoting positive messages about the company and its products or services.
2. PR Can Help Increase Visibility
Getting press coverage in high-profile publications is one way to increase visibility for your startup. But public relations can do more than that; it can also help you get speaking opportunities, get featured in industry thought leadership platforms and more.
We can achieve Press coverage amplification to build credibility further through, for example, sharing on social media, sending as an alert to clients, and adding a summary and link to your website.
Appearing in the media can help break the ice at networking events, open doors to collaborative opportunities and give you the chance to show off your company’s personality. Good public relations can help you get your foot in the door with potential customers, partners, and investors.
3. PR Can Help Generate Leads
Generating leads is an important goal for any business, especially if just starting out. Public relations can be a great way to help achieve this by getting your company’s name and story out there. You will reach new customers. Everyone loves a good story and if your company has a great one, the media will be more likely to cover you, which helps generate leads.
Another way is the organising of an event intended to drive awareness and interest in your product or service. For example, a press event is a great opportunity to invite members of the media and generate some press coverage for your company.
4. PR Can Create Brand Awareness
Creating brand awareness is crucial for any business, but can be especially challenging for startups. Public relations can help create brand awareness by getting your company’s name and story out there in the public eye. The more people that are aware of your brand, the better chance you have of generating leads and customers.
Trade shows are a great way to generate buzz for your brand and get people talking about your company. If you’re exhibiting at a trade show, be sure to have some sort of public relations strategy in place to make the most of the opportunity.
Interviews at your stand with a product demonstration, small group interviews, partnership or product announcements all help to create brand awareness and get people talking about your company.
5. PR Can Help Build Relationships
Public relations isn’t all about talking to the media and gaining brand recognition for your products and services. In fact, a good PR agency will also work on building relationships with key influencers, customers, and partners. These relationships can be beneficial for your business, such as getting access to new markets, getting feedback and insights, and more.
For example, Eight Public Relations’ B2B network spans the Asia Pacific region and includes PR agencies in China, Japan, Singapore, Australia, and more.
This is invaluable for companies coming to Hong Kong / Asia for the first time and looking to gain a smooth market foothold. Or maybe businesses are looking to partner for joint marketing activities and introductions.
6. PR Can Improve Search Engine Optimization (SEO)
Search engine optimization is important for any business that wants to be visible online and since everyone and everything is searchable online, that’s pretty much every business. Public relations can help improve your website’s SEO by getting your company’s name and story out there in the media, with the objective of driving more traffic to your website.
Apart from the media, Eight Public Relations also helps clients refresh / enhance their LinkedIn personal and company profiles, since these most commonly appear in the top three Google Searches (unless you’ve turned off the public discovery function in the LinkedIn settings). A full profile helps individuals and companies appear more professional and credible to customers and business partners.
7. PR Can Position You As An Industry Expert
If you want to be seen as a thought leader or an expert in your industry, public relations can help you achieve that. By getting your company’s name and story out there, you’ll be able to position yourself and your company as an expert in your industry, which can help attract more customers and business partners.
Another advantage of being seen as an industry expert is that media will be more likely to come to you for quotes and interviews when they’re working on stories related to your industry. This may also lead to being invited to speak at seminars and conferences, gaining even greater recognition.
8. PR Helps You Stay Ahead of Competition
In today’s fast-paced and ever-changing world, it’s important to stay ahead of the competition. Public relations can help you do that by keeping you up-to-date on industry news and trends. A good PR agency will also provide insights and analysis of your competitors, which can develop strategies to stay ahead of them.
PR can help you build relationships with key stakeholders; these are individuals or groups that have an interest in your company or organization and might be customers, employees, investors, media, or the government.
Public relations play a pivotal role in helping you achieve your business goals, whether that’s attracting new customers, improving employee morale, or even laying the foundation for future growth.
Apart from media relations, event management, thought leadership programmes, strategising, counsel, social media engagement, and content development, public relations is also about managing and disseminating information from an individual or an organisation to the public in order to affect their public perception.
We can help you develop and execute a public relations strategy that is closely aligned with your business goals. If you’re looking for a PR agency in Hong Kong, get in touch with us today at firstname.lastname@example.org.
Eight Public Relations is a PR agency in Hong Kong. We help technology and legal clients enhance their profile through public relations, media relations, content development, corporate reputation, thought leadership programmes, and digital communications.