Eight Leads is Eight PR's business growth services offering giving retainer clients access to our global network of senior executives, professionals, service providers, Asia Pacific PR agency contacts, and more.
If you're looking to establish partnerships or collaborations with other businesses, having access to a network of potential partners is invaluable and this is where we come in.
By leveraging our extensive and global professional network built up over three decades, we can help you propel your business forward in Hong Kong and across the Asia Pacific.
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Importance of Business Growth Services
These services can help businesses identify new opportunities, develop new products and services, and enter new markets.
A main benefit is that they provide businesses with access to a network of professionals and experts in areas such as public relations, marketing, finance, sustainability reporting, wealth management, cybersecurity, and more.
Key Components
Eight Leads has three main components:
- B2B Introductions: We help businesses find new customers, partners, and expand their network. For example we helped connect a legal recruiter with a legal client and a wealth management practice to a Big Four senior partner who works in the same sector.
- APAC PR: By leveraging a network of trusted agencies and contacts in Singapore, Indonesia, India, South Korea, China, and more, we can help you increase your visibility, reach new audiences, and establish a presence.
- Chargeable Business Services: From market intelligence to AI powered social listening, and from setting up an office in Hong Kong to offshore lawyers and banks, we have the connections to help.
By leveraging these services, you can fastrack your competitive edge, expand operations, save valuable time and additional costs.
Public Relations: A Powerful Tool for Business Growth
If you're looking to expand your business in Hong Kong and the Asia Pacific (APAC) region, then leveraging public relations is a powerful tool for your business growth.
We work with agencies across the region offering a deep understanding of the local market, and creating and executing PR strategies that resonates with your target audience.
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Challenges and Solutions
One of the biggest challenges with operating in the Asia Pacif region is navigating the diverse cultural and linguistic landscape of the region.
This requires a nuanced understanding of the local market and the ability to tailor your messaging accordingly.
For example, English is not the first language in Bangladesh, Cambodia, China, Indonesia, Japan, Laos, Thailand, Vietnam and more.
Another challenge is staying up-to-date with the latest trends and developments in the region. This requires a deep understanding of the local media landscape and the ability to adapt to changing circumstances.
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Optimizing APAC PR for Effective B2B Introductions
Another key aspect of effective APAC PR is choosing the right channels to reach your target audience. The popularity of social media platforms varies by country and region.
Here are some popular social media platforms in Asian countries:
- China: WeChat, Weibo, Douyin, QQ, Kuaishou, and Bilibili
- Japan: LINE, Twitter, and Instagram
- South Korea: KakaoTalk, Naver, and Instagram
- Thailand: Facebook, YouTube, and Instagram
- Vietnam: Facebook, YouTube, and Zalo
Frequently Asked Questions
What are some effective strategies for promoting B2B business growth in the APAC region?
Some effective strategies for promoting B2B business growth in the APAC region starts with building strong relationships with your target audience. This can be achieved through targeted PR campaigns, attending industry events, and leveraging social media platforms.
How can B2B introductions help to expand a company's customer base?
B2B introductions can help to expand a company's customer base by connecting them with potential clients and partners who are a good fit for their products or services.
How can PR efforts be tailored to effectively reach B2B audiences?
To effectively reach B2B audiences through PR efforts, creating content that speaks directly to their needs and interests is important. The media know about localizing releases for quotes by in-country spokespeople.
What are some common challenges that B2B companies face when trying to grow their business?
Enterprises can face a lack of resources, difficulty in reaching their target audience, and competition from other companies and can be challenging to differentiate yourself from other companies in your industry and to stay up to date with the latest trends and technologies.
Eight PR specializes in Law PR, Technology PR and Wealth Management PR helping clients to stand out from the competition.
From media relations to content development, corporate reputation management to thought leadership programmes, and digital communications, we’ve got you covered. Our goal is simple: to empower your business with all things PR and help you achieve your goals.
Find us at eight@eightpr.com or call Tel: +852 9186 2984