Eight PR: Ways We Can Help Your Company (2023)

In this article, we look at eight methods through which PR can significantly benefit your organization, by amplifying your visibility, generate leads, foster bonds with media, and enhance your profile.

As a PR agency in Hong Kong, Eight Public Relations helps clients accelerate their growth and scale new heights leveraging the power of PR.

Eight PR Ways We Can Help

  1. Build Authority and Trust: We can help build authority and trust by generating media coverage and promoting positive messages about the company and its products or services.

    Coverage Examples: Authorized fraud, myth or reality?, Biometric Update (Callsign)

  2. Ramp Up Visibility: We can help increase visibility by securing coverage in high profile and Tier 1 publications, securing speaking opportunities, and being featured in industry thought leadership platforms.

  3. Generate Leads: We leverage our network of professional contacts to help clients foster relationships and generate leads through introductions or invitations to business chamber events for example.

  4. Create/Enhance Brand Awareness: Eight PR helps create brand awareness by getting your company's name and story out there in the public eye.

  5. Relationship Building: PR helps build relationships with key influencers, media, partners, and senior executives which can be beneficial for your business in gaining access to new markets, getting feedback and insights, and more.

  6. Supersize Your SEO: Through public relations, media coverage helps drive traffic to you website, social media and other online properties/entities helping improve your firm's search engine optimization SEO. Eight PR offers LinkedIn audit and training services to enable organizations to harness the power of this billion user platform.

  7. Industry Expert Positioning: Your firm has the best subject matter experts and Eight PR leverages this by introducing, arranging meetings and securing Tier 1 media interviews for them. Or securing op-ed and speaking opportunities.

    Tier 1 Interview Example: Ransomware in APAC, RTHK Radio 3 (Palo Alto Networks)

  8. Stay Ahead of Competition: Stay ahead of the competition by trendjacking developments and by providing insights and analysis of the current situation, legislation or upcoming events.

Overall, public relations plays a pivotal role in helping companies achieve their business goals, whether that's attracting new customers, improving employee morale, or laying the foundation for future growth.

With its focus on managing and disseminating information from an individual or an organization to the public, we can help companies establish credibility, build relationships, and increase their visibility in a competitive business world.

Eight PR specializes in Law PR, Technology PR and Wealth Management PR helping clients to stand out from the competition.

From media relations to content development, corporate reputation management to thought leadership programmes, and digital communications, we’ve got you covered. Our goal is simple: to empower your business with all things PR and help you achieve your goals.