PR Case Study 2024: Charles Russell Speechlys

Precision Media Relations Programme

· Media Relations,Law PR

Executive Summary

At Eight PR, we specialize in law and technology PR, offering a unique and focused approach in the Hong Kong market. Our deep understanding of these sectors allows us to deliver tailored and impactful PR strategies that drive visibility and engagement, setting new benchmarks for success in the industry.

In a recent collaboration, Eight PR worked with Charles Russell Speechlys, a prominent international law firm, to elevate its wealth management practice profile in the competitive Hong Kong market.

Hong Kong as a Wealth Management Hub

In 2022, Hong Kong's private banking and wealth management sector saw total assets under management (AUM) of HK$8,965 billion, and the proportion of AUM sourced from Mainland China is expected to rise from 36% to 46% in the next five years, reflecting a strategic shift towards diversifying sources of wealth and expanding clientele from other markets.*

This makes Hong Kong a wealth management centre with financial and professional services offering tailored solutions to a local and global clientele, and positioning itself as a pivotal player in the ever-evolving landscape of international wealth management.

Law Firm Involvement

Law firms play a crucial role in providing legal expertise to high net wealth individuals, family offices, and financial institutions in Hong Kong. This includes family office structures, philanthropy, mergers and acquisitions, estate administration matters, divorce, tax planning, trusts, and navigating complex regulatory frameworks.

One such law firm is Charles Russell Speechlys.

About Charles Russell Speechlys

With a history dating back to the 18th century, Charles Russell Speechlys is an international law firm with a presence in various locations worldwide, including London, Guildford, Cheltenham, Doha, Dubai, Geneva, Luxembourg, Manama, Paris, Zurich, Singapore, and Hong Kong.

PR Strategy

The strategy involved leveraging key local, regional and international media to strategically position Charles Russell Speechlys as a leading authority in the wealth management sector

Primarily, the programme focused on media yet Eight PR provided media training assistance, facilitated business-to-business introductions, issued media alerts, and arranged media meet and greets.

Precision Media Relations

Coverage in Hubbis for Charles Russell Speechlys

Through a targeted media relations programme for the wealth managent practice partners, Eight PR helped Charles Russell Speechlys gain enhanced visibility in prominent media effectively differentiating itself in the competitive market.

Coverage in Hong Kong Business for Charles Russell Speechlys

Eight PR leveraged its expertise to strategically position Charles Russell Speechlys as a prominent player in the wealth management sector, ensuring the firm's key messages and thought leadership were effectively communicated across prominent media channels.

Media outreach included Asian Private Banker, Bloomberg, The Corporate Treasurer, Hong Kong Business,, The Lawyer, Reuters, South China Morning Post, and more.

Coverage in the South China Morning Post for Charles Russell Speechlys


Eight PR's precision media relations services significantly elevated the visibility of Charles Russell Speechlys' wealth management practice in Hong Kong.

We enhanced Charles Russell Speechlys position as a leading player in the wealth management sector, ensuring the firm's key messages and thought leadership were effectively communicated across major media channels.

Our services extended beyond media relations, encompassing a media training refresh, business-to-business introductions, media alerts, and media meet and greets, all aimed at elevating the firm's profile and influence in the wealth management landscape.

Elevate With Eight PR

Our specialization in law and technology PR allows us to develop a unique and targeted approach tailored for the Hong Kong market and across the Asia Pacific.

Leveraging our deep understanding of these sectors, we deliver impactful PR strategies that set new benchmarks for success, driving visibility and engagement in the industry.

Through our precision media relations programme, we will strategically position your firm as a leading authority and secure coverage in prominent local, regional and international media. Contact us today to find out more.

Eight Public Relations is a PR agency in Hong Kong, helping clients to stand out from the competition.

From media relations to content development, corporate reputation management to thought leadership programmes, and digital communications, we’ve got you covered. Our goal is simple: to empower your business with all things PR and help you achieve your goals.

Email us at or call/WhatsApp +852 9186 2984.



*Sources: KPMG and Hubbis