At Eight Public Relations, we pride ourselves on our skills for facilitating connections between our clients and influential media outlets.
Recently, we arranged an interview featuring James Smith, Co-Founder of Elliptic, with the Hong Kong Economic Times, which was published on 2 April 2025. Elliptic were in Hong Kong attending and speaking at Consensus (produced by CoinDesk); a gathering of influential companies in blockchain, digital assets and Web3.
Elliptic is a London-based blockchain analytics firm with additional offices in Singapore and New York. In 2015, they pioneered the development and launch of the world's first compliance tools utilising blockchain analytics.
As technology and regulations continue to evolve, Elliptic's mission remains focused on safeguarding cryptocurrency customers from financial crime within the realm of crypto assets.
The Hong Kong Economic Times (HKET) is a highly influential Chinese publication and provides essential news, market information, and analysis for business leaders, executives, investors, and professionals.
In Hong Kong's competitive media landscape, securing coverage in HKET is vital for any media relations campaign. Its credibility and widespread reach enhance visibility and add authority to a company's narrative, making it a cornerstone of effective public relations strategies.
Caption: Elliptic held a mixer during their recent visit to Hong Kong
Coverage Summary
The article sheds light on the increasing embrace of cryptocurrency investments by financial institutions, along with the unique opportunities this trend brings to blockchain solution providers like Elliptic.
James shared valuable insights into the complexities of integrating cryptocurrency services alongside traditional assets, highlighting the vital role of security and potential collaboration with blockchain developers.
The article also explores the phased adoption of blockchain technology and tokenisation by financial institutions, noting that many are starting with smaller initiatives and gradually scaling up as they gain confidence.
In addition, the article touches on the evolving global regulatory landscape, with regions including Hong Kong, the EU, and Dubai rolling out supportive regulations that foster greater activity in the cryptocurrency sector.
A full version can be viewed here (pay walled).
At Eight PR, our strong media connections and extensive experience in B2B tech PR means we deliver exceptional outcomes for our clients.
We understand the industry's nuances, ensuring high returns on investment for those looking to navigate the dynamic world of technology and blockchain.
Recently, we were a supporting partner for Wiki Finance Expo in Hong Kong and have showcased our commitment to innovation at various industry events, including FinTech Week and ReThink.
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