Media relations is an important part of public relations because it helps to build and maintain relationships with the media. This can help to ensure that the media is aware of your company and it is portrayed in a positive light.
Eight Public Relations helps Kroll elevate their cyber risk team in Hong Kong and across the Asia Pacific region. With nearly 5,000 professionals in 30 countries and territories around the world, Kroll is the world's premier provider of services and digital products related to valuation, governance, risk and transparency.
Elaine Hung, vice president and Hong Kong leader of the digital forensics and incident response (DFIR) team, leads a team at Kroll to provide risk management consulting services and helps clients improve their overall cybersecurity stance mainly with preventative measures. Providing further support is a team of experts and a call center staffed by experienced responders to help with emergency incidents.
IT PRO is a leading Chinese enterprise technology portal with over 20,000 unique visitors and is read by CEOs, CIOs, CTOs, and other senior executives. Content covers interviews, industry trends, market strategies, management experience, and more essential tech information.
The interview coincided with a press release (also distributed by Eight Public Relations) to announce the expansion of Kroll's cyber risk operations and the appointment of several senior cybersecurity professionals including Hung.
This gave Hung an opportunity to talk about Kroll's cyber risk practice, demonstrate market strength, regional network, and managed service specialisation.
“We have witnessed very strong ongoing demand for managed security services. Our firm has over 30 cybersecurity professionals in the Asia Pacific region with 5,000 incidents handled per year, and that number is still growing.”
Credibility and Trust
By cultivating positive relationships with journalists, media relations can help to build credibility and trust, which can lead to greater media coverage and exposure for your organization.
With the right strategy and effort, you can greatly expand your reach and visibility by leveraging the power of the media.