Often, getting in the media may mean providing a quote that will appear alongside other quotes in an article. This exposure is gold because it not only helps build your brand but also establishes you as an expert in your field.
Being mentioned in the media gives your company a certain level of credibility that is difficult to achieve through other marketing channels.
There are several ways to go about getting quoted in the media. The most obvious is to reach out to reporters directly and offer yourself up as a source on a story they may be working on. You can also send out press releases when you have newsworthy information to share.
We developed a media opportunity for Winston & Strawn to provide quotes to S&P Global for a story they were working on about new listings in Hong Kong. Importantly, when the story appeared, it was in front of the paywall thus allowing it to be accessible by the broadest audience.
If you want to get in the media, it is important to have a strong public relations and media relations strategy in place. This involves building relationships with reporters and media outlets, as well as crafting compelling story angles that are likely to resonate with their audiences.
Additionally, it can help to stay up-to-date on current trends and issues within your industry so that you can provide informed commentary on these topics when relevant opportunities come up. With the right approach and perseverance, getting into the media can be an extremely effective way to build your brand and increase your visibility among potential customers.
If you would like to learn more about our media relations services or any of our other public relations services, please contact us today at eight@eightpr.com. We will be happy to discuss your needs and how we can help you achieve your goals.
For more information about how a media interview can be a lead generation superhero, we wrote another blog post on this.