Media relations is an important aspect of public relations and can help your business in a variety of ways. But we also build stronger bonds with journalists by maintaining regular contact, sharing newsworthy information, and offering assistance when requested.
These deeper relationships often lead to better media coverage for our clients, encourage journalists to reach out to us first for comment, and act as a valuable resource for journalists looking for background information on a particular topic. This was the case with Forkast News when they called asking if we had any contacts with a blockchain expert. Although the deadline was tight, within half an hour, we were able to provide a spokesperson from our strong network of experts who provided valuable commentary.
Forkast was started in 2018 with a simple premise: Technology should be understood by the people it will impact most. At Forkast, we believe that the story of technology will shape the dynamics of a global economy in the near future. And in fact, it already has.
Forkast has been at the forefront of this dynamic since day one. We grew out of a recognition that technology must be covered beyond cryptocurrency price moves and understanding code or engineering –– it should be covered in context, and by its impact.
Forkast brings you stories and analysis on emerging technology at the intersection of business, economy, and politics. Our mission is to help you understand Asia’s role in this global story of technology innovation.