FOR IMMEDIATE RELEASE
Eight PR Launches Focused Practice on the Silver Economy
– Eight Public Relations, a leading communications firm in Hong Kong, announces the launch of a new practice dedicated to the over-50s or the silver economy.
The silver economy addresses the unique challenges and opportunities presented by an aging population, highlighting the substantial demand for innovative products and services that enhance the quality of life for older adults and their caregivers.
Ivan Theodoulou, Managing Director and Founder of Eight Public Relations, stated:
"By focusing on the silver economy, we see a tremendous opportunity to spotlight companies developing pioneering technologies, products and services that deliver solutions in health, mobility, robotics, and smart homes, financial retirement products, educational resources, and other services that enhance the quality of life for older adults."
According to an AARP report from 2020, the 50-plus age group contributes approximately US$8.3 trillion to the U.S. economy annually, accounting for 40% of GDP. A recent article from the South China Morning Post noted that this market is valued at US$2 trillion in China alone.
The silver economy presents significant opportunities for businesses across various sectors. This strategic move positions Eight PR at the forefront of this rapidly expanding market and is a unique brand expansion in the market.
From assistive devices and health platforms to fintech solutions for retirement planning and smart home technologies, the silver economy is brimming with potential.
"At Eight PR, we believe the over-50s segment represents more than just an industry but a movement towards a more connected, empowered, and dignified future for older adults. By helping businesses in the silver economy amplify their stories, we are committed to shaping a future where innovation enhances the lives of an aging population in Hong Kong and worldwide."
About Eight PR
Eight Public Relations is a PR agency in Hong Kong that offers tailored, innovative strategies to enhance client reputations, drive growth opportunities, and establish brands. Our services include public relations, media relations, analyst relations, compelling content creation, and leveraging our global B2B network.
We were a supporting partner for Wiki Finance Expo in Hong Kong and have showcased our commitment to innovation at various industry events, including FinTech Week and ReThink.