Disciplines: Public Relations, Event Marketing, Thought Leadership Programmes, Campaigns, Integrated Communications, Legal Media Relations, Reputation Management
About Eight PR
Eight PR is a leading boutique public relations agency in Hong Kong, specialising in tech PR, legal PR for law firms, and wealth management PR.
Our legal PR services cater specifically to law firms, offering bilingual support in Cantonese and English, backed by strong connections within Hong Kong’s business community.
We provide valuable market insights, craft compelling narratives, and develop strategic communication plans and offer tailored media training to equip executives with essential skills for effective engagement.
Legal media relations in Hong Kong covers both trade and mainstream media, allowing us to put clients in front of targeted audiences and position them as thought leaders through impactful initiatives.
Our established connections provide the flexibility and customisation needed to tailor strategies for each client. With extensive experience and expertise in legal public relations, we ensure clients receive the highest level of strategic communication and results.
Law PR Case Studies on Successful PR Campaigns
1. Charles Russell Speechlys: Thought Leadership
Eight PR executed a targeted media relations programme, elevating Charles Russell Speechlys’ visibility in the wealth management sector. The firm gained significant media coverage and was effectively positioned as a market leader through strategic communication.
2. Resolution Chambers: Pre-Launch
For Hong Kong’s newest barrister chambers, Resolution Chambers, we devised and executed a comprehensive communication strategy including planning, web content, LinkedIn profile refresh and company page creation.
3. K3 Legal: Hong Kong Office Opening
Eight PR helped K3 Legal’s expansion into Hong Kong through strategic PR efforts, securing prominent interviews, extensive media coverage, and facilitating key business introductions, positioning the firm as a key player in the legal landscape.
Leveraging our extensive media relations, Eight PR facilitated an opportunity for newcomer SIPAC to share their insights on RTHK, where co-founder Robert Lewis addressed key legal challenges for Chinese businesses. This prime-time exposure also promoted SIPAC's upcoming Sino-International Law Forum in Shanghai, showcasing their industry leadership.
Eight PR - Hong Kong Market Expertise
Leveraging Hong Kong’s strategic position, Eight PR navigates the city’s unique media landscape, balancing relationships with local and international media.
Compelling Narratives: Eight PR specialises in crafting engaging stories that simplify complex tech products, making them relatable and compelling to target audiences. This approach captures attention and also fosters a deeper understanding of the product’s value.
Reputation Management: Eight PR helps Hong Kong law firm reputation management by developing strategic communication plans and proactive messaging. This helps clients maintain and restore their public image, ensuring they navigate challenges with confidence and clarity.
Media Training: We provide media training sessions for executives, equipping them with the skills and techniques necessary to communicate effectively with journalists and stakeholders. This training focuses on message delivery, interview preparation, and handling challenging questions.
Additional Services: Writing high quality content, facilitating networking opportunities and B2B introductions to enhance visibility and foster meaningful connections.
Thought Leadership Development: Eight PR positions clients as industry leaders in thought leadership initiatives by creating insightful content and leveraging media opportunities, driving engagement, and influence.
Networking: Networking is central to Hong Kong’s business community, and we engage through chambers of commerce and industry events and sit on the Hong Kong committee of Asia CEO Community.
In 2022, we launched an exclusive monthly networking mixer designed for senior business professionals. This invite-only event brings together clients, media representatives, and in-house communications experts to foster valuable connections and share insights on market trends and developments.
[Find out why these market leaders work with Eight PR by contacting eight@eightpr.com]
Eight PR - What You Can Expect
- Legal Public Relations in Hong Kong: We specialise in PR for law firms across all practice areas, enhancing their visibility and reputation in the competitive legal landscape.
- Media Relations: We develop strategic campaigns around reports, surveys, regulatory updates, thought leadership, and legal industry trends, effectively positioning our clients as authorities in their fields.
- Operational Flexibility: We operate outside of traditional global PR networks, allowing for greater flexibility and customization in our client strategies, tailored to the legal market.
- Modern Billing Approach: For legal PR and all clients, we offer retainer and project billing options for greater flexibility and transparency, avoiding hourly rates.
- Experienced, Senior PR Professionals: We are a team of seasoned professionals with all-around experience in handling clients across various sectors. This diverse expertise allows us to provide clients with a comprehensive understanding of the media landscape and strategic insights, ensuring tailored solutions that effectively address their unique communication needs.
There's one more thing.
We have a focus on law firm PR because it offers us the opportunity to explore new areas of business and fuels our genuine passion for the sector.
Our experience spans common practice areas such as corporate law, M&A and intellectual property, and also areas like Islamic Finance, shipping finance, oil & gas, renewables and fintech. We are accustomed to working for clients as directed by law firms, whether through referrals or on confidential assignments.
For tailored public relations solutions that enhance your law firm's visibility and reputation, contact us today to discuss how we can support your strategic goals and drive impactful results.
About Ivan Theodoulou
Eight PR's founder, Ivan Theodoulou, has over 30 years of experience in Asian PR and deep-rooted contacts in Hong Kong and the APAC region. By combining a deep understanding of the local market with innovative strategies, Ivan helps businesses achieve their PR goals. Ivan's first legal client was in 1999 and involved an anti-software piracy programme in Hong Kong for a U.S. digital gaming association. In 2013, he was seconded to an international law firm - the first such appointment ever in the firm's history - for a Rugby Sevens sponsorship project and media relations programme.
About Eight PR (www.eightpr.com)
Eight Public Relations is a PR agency in Hong Kong offering tailored, innovative strategies to enhance client reputations, drive growth opportunities, and establish brands. This includes public relations, media relations, analyst relations, compelling content creation, and leveraging our global B2B network.
We are a supporting partner for the upcoming Wiki Finance Expo in Hong Kong. We were proud to be the only public relations firm to sponsor a booth at ReThink, and we are a two-time showcase sponsor at Fintech Week Hong Kong.