Eight PR Case Study 2024: NETGEAR ORBI 970 MESH SERIES

· Public Relations,Media Relations,Tech PR

Launching NETGEAR Orbi 970 Mesh Series

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The NETGEAR Orbi 970 Mesh Series is the newest addition to the NETGEAR Orbi family, and we organized a successful launch event to attract attention from prominent tech, lifestyle, and general media in Hong Kong and across the region.


NETGEAR is a prominent provider of award-winning connected products designed to simplify and improve people's lives. The NETGEAR Orbi 970 Mesh Series was introduced as a new member of the flagship Orbi family and boasts a beautiful and visually appealing cylindrical design with advanced features such as 12 high-performance internal antennas and high-powered amplifiers, ensuring exceptional 360-degree coverage and eliminating dead zones.

With 10,000sqft coverage area, the ability to support 200 devices simultaneously, the NETGEAR Orbi 970 was engineered specifically for WiFi 7.

Launch Objectives

The primary objectives of the launch event were:

- Unveil the NETGEAR Orbi 970 Mesh Series to the media and showcase its innovative features.

- Generate interest and excitement among the tech, lifestyle, and general media.

- Provide journalists with in-depth insights into the product through product demonstrations and interactions with senior management from NETGEAR and their partner, csl.

- Ensure substantial cross-platform coverage of the product launch.

Event Management and Media Engagement

Our experienced event management team organized a press briefing for NETGEAR in Hong Kong and, despite competing events on the same day, the launch event attracted broad interest from prominent tech and lifestyle media.

The visually appealing NETGEAR Orbi 970 Mesh Series units were prominently displayed, capturing the attention of attendees and creating an ambiance that reflected the product's elegance and performance.

Product Highlights and Benefits

One vital aspect to get across to the media was the lightning speed and performance, and this was through a live demonstration and with NETGEAR's technical team on standby to answer any questions related to the specifications. The product's exceptional coverage, the elimination of dead zones and weak signals, was emphasized.

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Media Coverage and Impact

The launch event generated significant attention from tier 1 tech and lifestyle media. Journalists interacted with senior management from NETGEAR and csl, the product's partner, deepening their understanding of the product's features and benefits.

These interactions played a crucial role in ensuring substantial cross-platform coverage, increasing product awareness among the target audience.

The press release was covered extensively in the media in Hong Kong and across the region with international media coverage, including Associated Press, Financial Times, and Yahoo!.

All event coverage included photos of the product and event with the NETGEAR logo included prominently.


The successful launch of the NETGEAR Orbi 970 Mesh Series in Hong Kong showed the effectiveness of our event management and media engagement strategies.

Through a well-organized press briefing, showcasing the product's visually appealing design and advanced features, and providing in-depth insights to journalists, the launch event achieved its objectives of generating interest, securing media coverage, and promoting the product's unique selling points.

The positive media coverage helped increase the product's visibility in the market and contributed to its overall success.