PR Case Study 2024 - GBA Cybersecurity Media Relations

· Public Relations,Media Relations

Joint Interview

Kicking off a brand new year, we leveraged our media relations skills to secure a joint video interview between Asian Telecom and Palo Alto Networks, the global cybersecurity leader, and HGC Global Communications Limited (HGC), a leading ICT service provider based in Hong Kong.

This followed the announcement of a fully managed end-to-end solution by HGC and powered by Palo Alto Networks Prisma secure access service edge (SASE) managed service for enterprises in the Greater Bay Area.

The focus of the interview was to highlight the collaboration between Palo Alto Networks and HGC, explain about the challenges faced by enterprises in the Greater Bay Area, and the unique solution offered.

About The Greater Bay Area

China's Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is an economic zone comprising nine cities in Guangdong Province, and the two Special Administrative Regions of Hong Kong and Macao.

With a combined population exceeding 70 million, the region features industries such as finance, high tech manufacturing, electronics, artificial intelligence, clean energy, and biotechnology.

The Greater Bay Area's economic trajectory is set to soar, with projections suggesting its GDP could more than double to US$4.6 trillion by 2030.

This growth is powered by the region's geographical advantages together with robust road, rail, high speed rail, port, roads and bridges, and airport infrastructure and its proximity to major Asian markets, making it a beacon of opportunity within the Asia Pacific, ripe for companies seeking to capitalize on its expansive market possibilities.

Media Interview

Although the Greater Bay Area is a beacon of opportunity within the Asia Pacific region, enterprises face difficulty in maintaining consistent cybersecurity across different cities. The interview with Asian Telecom was pitched and secured to highlight the issues faced by enterprises and how Palo Alto Networks and HGC offer the solution to these challenges.

Result

The interview was prominently featured on the Asian Telecom website, and addressed the complex cybersecurity challenges faced by enterprises operating in the Greater Bay Area.

This was accompanied by a detailed article providing valuable insights into how Palo Alto Networks and HGC are at the forefront of offering cybersecurity solutions that are vital for businesses navigating the intricacies of the GBA's diverse and dynamic landscape.

The coverage was significantly magnified through Asian Telecom's extensive social media presence further positioning Palo Alto Networks and HGC as thought leaders and solution providers in this critical area.

Summary

The success of this initiative served to capture the attention of a diverse audience, ensuring that key messages resonated long after the initial publication.

 

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If you are interested in reading more case studies, read about our work for the Hong Kong Trade Development Council, Skipton International, and Callsign.

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