PR Case Study: Sino International Professional Advisory Council (SIPAC)

Prominent Business Interview on Prime Time Radio

· Public Relations,Media Relations,Tech PR

By leveraging Eight PR's extensive network of Tier 1 business media contacts, we pitched and secured an interview between our client, Sino International Professional Advisory Council (SIPAC), and 'Your Money' on Radio Television Hong Kong (RTHK), the highly influential public service broadcaster in Hong Kong.

Your Money is a fast-moving and topical business and finance show that delivers breaking business and economic news, and updates on the financial market.

Listeners join the team and their expert guests for in-depth analysis and discussions on the day's top business stories during the live broadcast, which airs every weekday morning from 8:05am to 9:00am (HKT).

Influential Interview

Host Carolyn Wright interviewed Robert Lewis, Co-founder of SIPAC, regarding the legal obstacles faced by Chinese businesses overseas and effective strategies to navigate them.

They also discussed the primary concerns of chief in-house counsel and compliance officers in major Chinese companies.

Sino-International Law Forum

SIPAC, in collaboration with the China GC Roundtable and the Shanghai Corporate Counsel Association, will organize the inaugural Sino-International Law Forum in Shanghai.

This event will bring together more than 150 in-house counsels from various regions of China, along with 100 partners from esteemed local law firms and another 100 partners from renowned global independent law firms and professional service advisors.


The RTHK 'Our Money' interview aired on 25 October 2023 during prime time and lasted ten minutes, giving the opportunity for Mr Lewis to deliver key messages about the event and provide high level commentary on the issues faced by Chinese companies.

The interview can be found on the RTHK website here and on Spotify.

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About Eight PR

Eight Public Relations is a PR agency in Hong Kong with a focus on the law and technology sectors and helping clients enhance their profiles through public relations, media relations, content writing, corporate reputation, and thought leadership programmes.

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