Year of the Dragon 2024: PR Prediction #1
For our PR predictions for the following year, we wrote these for the Year of the Dragon 2024 instead.
The first prediction is for AI-powered text-to-video tools to become widespread because of the technology being accessible to all.
The text-to-video AI market is experiencing significant growth, driven by the increasing adoption of video content tools by businesses and institutions for marketing purposes.
The market size reached USD 122.5 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 26.2% to 35% from 2023 to 2032, with estimates ranging from USD 323.7 million to USD 2,479.7 million by 2032.*
About Text-To-Video
Text-to-video is a technology that converts written text or scripts into dynamic video content.
This involves using natural language processing (NLP), machine learning, and computer vision techniques to generate visual elements, animations, and audio that align with the provided text.
By analyzing the text and extracting relevant information, such as scene descriptions, characters, actions, and dialogue, text-to-video systems can automatically create video sequences that bring the text to life.
[See our first text-to-video creation on our YouTube channel or click below. The technology looks outdated compared to today. This app has an AI avatar and is a different tool to the one we use today.]
How Text-To-Video Works
The process of text-to-video typically involves several steps.
First, the system analyzes the text and identifies key elements, such as locations, characters, and events.
Then, using algorithms, the video generates or selects appropriate visuals, including images, videos, or animations, based on the identified elements.
These assets are combined and synchronized with audio, such as voice-overs, subtitles or background music, to create a coherent and engaging video representation of the original text.
All this takes place in minutes.
Text-To-Video Applications
Text-to-video technology has various applications, including content creation, e-learning, entertainment, and marketing.
For example, it can automate the process of creating promotional videos, explainer videos, or video summaries of written articles or blog posts.
We use text-to-video primarily as a backlink vehicle by posting on socials and linking to the article on our website or other channels.
PR Prediction #1: Text-To-Video
Text-to-video technology has the potential to revolutionize PR by transforming written content into visually engaging videos.
Advancements in natural language processing and computer vision will probably lead to more sophisticated text-to-video systems.
These systems accurately interpret and represent the tone, style, and message of the original text. The tones are pleasant now, with minor stumbles.
Optimizing videos for social media platforms like Instagram, TikTok, or YouTube enhances the effectiveness of PR campaigns and help reach a wider audience.
The technology is far superior to anything we were experimenting with in 2021. See our newest video below (read the blog post here).
The ease of use, the affordable packages, the shallow learning curve, narration, subtitles, and output quality have dovetailed into a perfect PR tech tool.
Eight PR specializes in Law PR, Technology PR and Wealth Management PR helping clients to stand out from the competition.
From media relations to content development, corporate reputation management to thought leadership programmes, and digital communications, we’ve got you covered. Our goal is simple: to empower your business with all things PR and help you achieve your goals.
Find us at eight@eightpr.com or call Tel: +852 9186 2984
*Text to Video AI Market Size & Share | Analysis Report, 2032 https://www.gminsights.com/industry-analysis/text-to-video-ai-market