Released thirty years ago this month, Hackers seemed like pure fiction. Today, as cybersecurity threats dominate headlines and boardroom conversations, the challenge is both technical and communicational.
While Hollywood movies like Hackers, Sneakers, and, later, Blackhat made hacking look like pure fantasy, the real story cybersecurity companies tell is far more complex and, frankly, harder to make compelling.
In our cybersecurity PR campaigns, there's a common theme our clients are addressing: 'cybersecurity tool sprawl'. This is when corporations deploy multiple security solutions that often overlap, creating more complexity than protection.
The result? An abundance of monitoring tools, countless dashboards, alerts, stretched IT resources, and potential security gaps.
We decided to research the extent of the problem and created an infographic to visualise the findings.
The most successful cybersecurity PR campaigns we've managed talk about features that address the real challenges keeping executives awake at night. Tool sprawl is one of those challenges, and it's creating opportunities for companies that can talk clearly about the solution.
Ready to cut through the cybersecurity noise? Contact Eight PR at info@eightpr.com to discuss how we can position your solution in the conversations that matter most to decision-makers through our bilingual PR strategies.
About Eight PR
Eight PR is an innovative PR agency in Hong Kong, trusted by global brands such as Palo Alto Networks, Hong Kong Trade Development Council, NETGEAR, DACHSER, K3 Legal, Charles Russell Speechlys, Skipton International, Callsign, Elliptic and SteelSeries. We deliver Hong Kong public relations through impactful strategies that combine local insights with global reach, helping businesses connect with their audiences and amplify their presence.
Eight PR is a member of the Enterie network.
Visit www.eightpr.com or email eight@eightpr.com to learn more.
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