The Asia Pacific region is home to several thousand public relations agencies, ranging from large international networks to small local firms.
Major cities like Beijing, Shanghai, Shenzhen, Hong Kong, Singapore, Mumbai, Jakarta, and Sydney each have dozens to over a hundred agencies, with many more spread across other urban and regional centers.
The industry is dynamic and growing, with increasing specialisation and digital integration.
There is no single authoritative number, but the best data supports an estimate in the low thousands for the entire APAC region.
How to Use This Guide
This APAC Public Relations - Rates Guide serves as a rough guide only for understanding the general costs of public relations (PR) services across the Asia-Pacific (APAC) region. It provides estimates for both monthly retainers and project-based pricing in different countries.
However, it is important to remember that these figures are not definitive and should not be treated as exact pricing.
Why This is a Rough Guide Only
Several factors can influence PR pricing, and these variables mean the rates listed here are only general estimates. PR costs can vary based on:
- The Scope of Work: Larger or more complex projects will naturally cost more than smaller, simpler ones.
- Industry and Client Needs: Certain industries (e.g., technology or luxury goods) may have different PR requirements that impact costs.
- Geographic Location: Rates may differ between cities or regions within the same country.
- Exchange Rates: While we’ve provided approximate conversions from local currencies to USD and RMB, exchange rates can fluctuate and impact the ultimate cost.
Why Local Currencies Are Preferred
PR agencies in the Asia Pacific region often prefer to quote and charge in their local currencies, as this avoids any complications caused by fluctuating exchange rates. By working in local currencies, agencies and clients can ensure more stable and predictable pricing. This is important when working on longer-term retainers or large projects.
Final Note
Use this guide as a starting point to understand the general pricing landscape for PR services in APAC and always reach out agencies in the country or city of interest to get a clear and accurate quote tailored to your specific needs and budget.
This guide is not a replacement for professional advice or detailed cost discussions with PR providers.
Australia
Retainer Model: Monthly retainers range from AUD 2,000 to AUD 10,000+ (approximately USD 1,260 to USD 6,300, RMB 8,800 to RMB 44,000).
Project-Based Pricing: One-time projects range from AUD 5,000 to AUD 50,000+ (approximately USD 3,150 to USD 31,500, RMB 22,000 to RMB 220,000).
Bangladesh
Retainer Model: Monthly retainers range from BDT 50,000 to BDT 200,000 (approximately USD 500 to USD 2,000, RMB 3,500 to RMB 14,000).
Project-Based Pricing: One-time projects range from BDT 200,000 to BDT 1 million (approximately USD 2,000 to USD 10,000, RMB 14,000 to RMB 70,000).
Brunei
Retainer Model: Limited data available, but generally similar to Malaysia.
Project-Based Pricing: Varies widely based on project scope.
Cambodia
Retainer Model: Monthly retainers range from KHR 3 million to KHR 12 million (approximately USD 750 to USD 3,000, RMB 5,250 to RMB 21,000).
Project-Based Pricing: One-time projects range from KHR 12 million to KHR 60 million (approximately USD 3,000 to USD 15,000, RMB 21,000 to RMB 105,000).
China
Retainer Model: Monthly retainers range from RMB 20,000 to RMB 100,000 (approximately USD 2,800 to USD 14,000).
Project-Based Pricing: One-time projects range from RMB 50,000 to RMB 500,000 (approximately USD 7,000 to USD 70,000).
Hong Kong
Retainer Model: Monthly retainers range from HKD 25,000 to HKD 100,000 (approximately USD 3,000 to USD 12,500, RMB 18,000 to RMB 90,000).
Project-Based Pricing: One-time projects range from HKD 50,000 to HKD 500,000 (approximately USD 6,400 to USD 64,000, RMB 45,000 to RMB 450,000).
India
Retainer Model: Monthly retainers range from INR 50,000 to INR 500,000 (approximately USD 600 to USD 6,000, RMB 4,200 to RMB 42,000).
Project-Based Pricing: One-time projects range from INR 200,000 to INR 2 million (approximately USD 2,400 to USD 24,000, RMB 16,800 to RMB 168,000).
Indonesia
Retainer Model: Monthly retainers range from IDR 10 million to IDR 50 million (approximately USD 650 to USD 3,250, RMB 4,500 to RMB 22,500).
Project-Based Pricing: One-time projects range from IDR 50 million to IDR 500 million (approximately USD 3,250 to USD 32,500, RMB 22,500 to RMB 225,000).
Japan
Retainer Model: Monthly retainers range from JPY 200,000 to JPY 1 million (approximately USD 1,500 to USD 7,500, RMB 10,500 to RMB 52,500).
Project-Based Pricing: One-time projects range from JPY 500,000 to JPY 5 million (approximately USD 3,750 to USD 37,500, RMB 26,250 to RMB 262,500).
Laos
Retainer Model: Limited data available, but generally similar to Cambodia.
Project-Based Pricing: Varies widely based on project scope.
Macau
Retainer Model: Specific data is limited, but costs are often comparable to Hong Kong.
Project-Based Pricing: Project costs are generally similar to Hong Kong due to regional similarities.
Malaysia
Retainer Model: Monthly retainers range from MYR 2,000 to MYR 250,000 (approximately USD 450 to USD 56,250, RMB 3,200 to RMB 390,000).
Project-Based Pricing: One-time projects range from MYR 10,000 to MYR 500,000 (approximately USD 2,250 to USD 112,500, RMB 15,750 to RMB 780,000).
Myanmar
Retainer Model: Limited data available, but generally similar to Cambodia.
Project-Based Pricing: Varies widely based on project scope.
New Zealand
Retainer Model: Monthly retainers range from NZD 2,500 to NZD 10,000 (approximately USD 2,100 to USD 8,400, RMB 14,700 to RMB 58,800).
Project-Based Pricing: One-time projects range from NZD 5,000 to NZD 50,000+ (approximately USD 3,300 to USD 33,000, RMB 23,100 to RMB 231,000).
Pakistan
Retainer Model: Monthly retainers range from PKR 50,000 to PKR 200,000 (approximately USD 150 to USD 600, RMB 1,050 to RMB 4,200).
Project-Based Pricing: One-time projects range from PKR 200,000 to PKR 1 million (approximately USD 600 to USD 3,000, RMB 4,200 to RMB 21,000).
Philippines
Retainer Model: Monthly retainers range from PHP 50,000 to PHP 200,000 (approximately USD 900 to USD 3,600, RMB 6,250 to RMB 25,000).
Project-Based Pricing: One-time projects range from PHP 200,000 to PHP 1 million (approximately USD 3,600 to USD 18,000, RMB 25,000 to RMB 125,000).
Singapore
Retainer Model: Monthly retainers range from SGD 6,000 to SGD 25,000 (approximately USD 4,500 to USD 18,750, RMB 31,500 to RMB 131,250).
Project-Based Pricing: One-time projects range from SGD 5,000 to SGD 50,000 (approximately USD 3,750 to USD 37,500, RMB 26,250 to RMB 262,500).
South Korea
Retainer Model: Monthly retainers range from KRW 2 million to KRW 10 million (approximately USD 1,500 to USD 7,500, RMB 10,500 to RMB 52,500).
Project-Based Pricing: One-time projects range from KRW 5 million to KRW 50 million (approximately USD 3,750 to USD 37,500, RMB 26,250 to RMB 262,500).
Sri Lanka
Retainer Model: Monthly retainers range from LKR 50,000 to LKR 200,000 (approximately USD 120 to USD 480, RMB 840 to RMB 3,360).
Project-Based Pricing: One-time projects range from LKR 200,000 to LKR 1 million (approximately USD 480 to USD 2,400, RMB 3,360 to RMB 16,800).
Taiwan
Retainer Model: Monthly retainers range from TWD 100,000 to TWD 500,000 (approximately USD 3,200 to USD 16,000, RMB 22,400 to RMB 112,000).
Project-Based Pricing: One-time projects range from TWD 200,000 to TWD 2 million (approximately USD 6,400 to USD 64,000, RMB 44,800 to RMB 448,000).
Thailand
Retainer Model: Monthly retainers range from THB 50,000 to THB 200,000 (approximately USD 1,500 to USD 6,000, RMB 10,500 to RMB 42,000).
Project-Based Pricing: One-time projects range from THB 50,000 to THB 500,000 (approximately USD 1,500 to USD 15,000, RMB 10,500 to RMB 105,000).
Vietnam
Retainer Model: Monthly retainers range from VND 20 million to VND 100 million (approximately USD 800 to USD 4,000, RMB 5,600 to RMB 28,000).
Project-Based Pricing: One-time projects range from VND 50 million to VND 500 million (approximately USD 2,000 to USD 20,000, RMB 14,000 to RMB 140,000).
These rates are approximate and may vary based on exchange rates, regional factors, and the scope of services offered.
Take Your PR to the Next Level Across APAC
Looking to expand your presence in Hong Kong and beyond? At Eight Public Relations, we specialise in delivering tailored, impactful PR strategies that elevate your public profile across the APAC region.
Here's what Callsign said about us:
"We have worked with Eight Public Relations for the past year and are very impressed with their work. They have been a great partner for our company in Hong Kong, Singapore and across the Asia Pacific region. The team is always professional, responsive and proactive, and provides an excellent, tailored service. I am very happy with their PR services."
Our team understands PR costs can vary widely across markets in the Asia Pacific, and we offer tailored programmes that align with your goals and budget.
Whether you’re launching a product, building thought leadership, or enhancing your media presence, we provide guidance that cuts through the noise in Hong Kong and across the Asia Pacific.
Contact us today at Eight@eightpr.com
Visit our website: www.eightpr.com
Let’s discuss how we can partner with you to achieve measurable results while navigating the unique dynamics of the APAC region.
About Eight PR
Eight Public Relations is a PR agency in Hong Kong offering tailored, innovative strategies to enhance client reputations, drive growth opportunities, and establish brands. This includes public relations, media relations, analyst relations, compelling content creation, and leveraging our global B2B network.
We were a supporting partner for the Wiki Finance Expo in Hong Kong and we were the only public relations firm to sponsor a booth at ReThink 2023, a business event for sustainable development. Plus, we were a showcase sponsor at Fintech Week Hong Kong 2021 and 2022.
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